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Advertisers of the Project Roadblock TV Spot, 'Buzzed Driving'

Project Roadblock TV commercial - Buzzed Driving
Project Roadblock

Project Roadblock is a company that specializes in helping businesses improve their supply chain and logistics operations. They have a team of experienced consultants who work closely with their clien...

What the Project Roadblock TV commercial - Buzzed Driving is about.

Project Roadblock TV commercial - Buzzed Driving

Project Roadblock TV Spot, 'Buzzed Driving': A Powerful Message against Impaired Driving

In a world where constant advertisements bombard us, it's not often that a commercial truly captivates our attention and leaves a lasting impact. The Project Roadblock TV spot, titled 'Buzzed Driving,' is one such advertisement that doesn't hold back in delivering a powerful message against impaired driving.

The scene opens with a bustling nighttime cityscape, capturing the vibrant energy that comes alive after dark. The streets are illuminated by the colorful glow of neon lights as cars speed by, seemingly on a mission to reach their destinations. But amidst this lively backdrop, a somber truth lies beneath the surface.

The perspective shifts to that of a young man, the protagonist of this cautionary tale. Dressed in casual attire, he appears to be enjoying a night out with friends. Laughter and cheerful conversations fill the air as they gather in a trendy bar, raising their glasses in celebration.

Suddenly, the atmosphere changes. The camera zooms in on the protagonist's face, and his expression turns serious. An internal conflict begins to unfold within him. He glances at his friends, who have indulged in a few too many drinks. A quiet determination sets in as he realizes the gravity of his decision – he chooses to be the responsible one.

The scene transitions seamlessly, and we find ourselves in the driver's seat of a car – the same car that the protagonist's friends are preparing to enter. The tension in the air is palpable. The young man takes a deep breath, visibly conflicted, before seizing the opportunity to grab the car keys and become the designated driver for the night.

As his friends pile into the vehicle, the camera captures the mixture of emotions on their faces – gratitude, relief, and perhaps a tinge of guilt. The powerful message shines through: even in a moment of celebration, it's essential to prioritize safety and make responsible choices.

What follows is a journey that showcases the protagonist's experience traveling through the night. The streets are seen from his perspective, slightly blurred, as if to convey the aftereffects of alcohol lingering in his friends' systems. As they drive past busy intersections and pedestrians, the tension remains, reminding viewers of the potential catastrophic consequences of driving under the influence.

The commercial concludes with a striking scene. The car safely arrives at its destination, and the protagonist's friends disembark, their appreciation evident on their faces. With a final glance in the rearview mirror, the young man's eyes meet the viewers', conveying

Project Roadblock TV commercial - Buzzed Driving produced for Project Roadblock was first shown on television on November 1, 2015.

Frequently Asked Questions about project roadblock tv spot, 'buzzed driving'

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign.

According to the EMPD, a roadblock is an operation conducted on a public road by the EMPD and other law enforcement agencies under the South African Police Services laws. Roadblocks are mainly conducted in a particular area where crime statistics are mostly high, and the purpose is to combat crime.

Roadblock blocks unwanted web content, protects your privacy and security, improves webpage load time, and reduces browsing data usage. Roadblock is available for Mac, iPhone, and iPad.

Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day or could be the first page impression of the day. When this is run across multiple sites concurrently, roadblock advertising provides a wide-reaching media buy with similar metrics to those of TV media buy.

Road blocking advertisement is an an advertising strategy or a method in which a commercial is broadcast simultaneously on various radio stations and/or television channels. This leads to blocking the road for the competitors to broadcast their advertisements.

Police often set up roadblocks - also called checkpoints - where they stop and inspect all (or almost all) drivers and vehicles passing along a road. Because the police typically lack probable cause to believe that any particular driver who is stopped has broken a law, checkpoints could violate the Fourth Amendment.

Police often set up roadblocks - also called checkpoints - where they stop and inspect all (or almost all) drivers and vehicles passing along a road. Because the police typically lack probable cause to believe that any particular driver who is stopped has broken a law, checkpoints could violate the Fourth Amendment.

Roadblock blocks unwanted web content, protects your privacy and security, improves webpage load time, and reduces browsing data usage. Roadblock is available for Mac, iPhone, and iPad.

A roadblock is an inefficiency or lack of resources that shows up under load at a certain time, usually when a business is starting to do well. In most businesses I work with, the business owner themselves is the main roadblock.

an obstruction placed across a road, especially of barricades or police cars, for halting or hindering traffic, as to facilitate the capture of a pursued car or inspection for safety violations.

Roadblock blocks unwanted web content, protects your privacy and security, improves webpage load time, and reduces browsing data usage. Roadblock is available for Mac, iPhone, and iPad. Profiles and settings sync seamlessly across all devices.

A roadblock is an inefficiency or lack of resources that shows up under load at a certain time, usually when a business is starting to do well. In most businesses I work with, the business owner themselves is the main roadblock.

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Watch Project Roadblock TV Commercial, 'Buzzed Driving'

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