What the Project Roadblock TV commercial - Buzzed Driving Prevention: Dating App is about.

Title: Buzzed Driving Prevention: Dating App

Introduction:The Project Roadblock TV Spot titled "Buzzed Driving Prevention: Dating App" is an engaging and thought-provoking advertisement aimed at raising awareness about the dangers of drunk driving. This creative ad campaign utilizes the concept of a dating app, highlighting the potential risks and consequences of getting behind the wheel while intoxicated. The spot encourages viewers to make responsible choices and prioritize the safety of themselves and others on the road.

Summary of the Advertisement:The TV spot opens with a young man, Jake, sitting alone in a dimly lit bar, scrolling through a dating app on his phone. As he swipes through profiles, the scene seamlessly transitions into a visualization of his potential matches. Each profile displays a photo of a person, accompanied by an impressive list of interests and hobbies.

However, as Jake continues swiping, the profiles gradually morph into something unexpected. The attractive profile pictures change into images of damaged cars, shattered windshields, and devastated accident scenes. The hobbies and interests written in the profiles transform into heart-wrenching personal stories of those affected by drunk driving accidents.

The screen then shows a series of short testimonial-like videos with the impacted individuals recounting their tragic experiences. Their heartfelt narratives describe the loss of loved ones, the physical and emotional pain endured, and the long-lasting effects of a single wrong decision.

As the gravity of the consequences sinks in, the scene cuts back to Jake, now visibly shaken. His phone vibrates, and a notification from the dating app appears. Startled, he opens the message to reveal a warning that reads, "Buzzed drivers can ruin lives. Make the right choice."

The TV spot ends with an emotional plea urging viewers to consider the potential consequences of buzzed driving and make responsible decisions to protect themselves and others. Important messages reinforce the dangers of getting behind the wheel after drinking and the importance of using alternative transportation methods when intoxicated.

Conclusion:The Project Roadblock TV Spot, "Buzzed Driving Prevention: Dating App," skillfully connects the concept of dating apps with the serious issue of drunk driving. By transforming dating profiles into cautionary tales, the advertisement provokes a powerful emotional response and encourages viewers to reflect on the potential consequences of their actions.

This impactful campaign urges individuals to prioritize safety and make responsible choices, promoting a culture of responsible drinking and awareness. The creative approach of using a dating app serves to remind viewers that one seemingly harmless decision, like driving under the influence, can have devastating consequences. Ultimately, the ad acts as a reminder of the importance of preserving lives on the road by making smart decisions and avoiding buzzed driving.

Project Roadblock TV commercial - Buzzed Driving Prevention: Dating App produced for Project Roadblock was first shown on television on December 25, 2018.