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Gucci Mémoire dune Odeur TV commercial - The Campaign Film
Gucci

Gucci is an iconic Italian luxury fashion house that was founded in 1921 by Guccio Gucci. The company is based in Florence, Italy, and is renowned for its high-quality craftsmanship, innovative design...

What the Gucci Mémoire dune Odeur TV commercial - The Campaign Film is about.

Gucci Mémoire dune Odeur TV commercial - The Campaign Film

The Gucci Mémoire d'une Odeur TV Spot features a stunning campaign film starring the incredibly talented musician and actor, Harry Styles. The campaign is set against the unconventional backdrop of the beautiful Italian city, Rome. The film takes us on a journey through the iconic streets and an enchanting garden, as Harry Styles showcases the brand's new fragrance, Mémoire d'une Odeur.

As the film progresses, we are taken on a sensory adventure, with each scene evoking a unique feeling, from the warm and inviting embrace under an arbor, to the cool and refreshing water of a fountain. The imagery is brilliantly enhanced by the song "In Every Dream Home a Heartache" by Roxy Music, which perfectly complements the dreamy and ethereal ambiance of the film.

Harry Styles, who is also the face of the campaign, flaunts his captivating charm as he walks through the breathtaking scenery, enveloped in the heady aroma of the fragrance. The film draws inspiration from the idea that fragrance is a sensory memory, meant to capture moments and emotions that take us back to special memories.

Overall, the Gucci Mémoire d'une Odeur TV spot is a captivating masterpiece that encapsulates the essence of the fragrance perfectly. It truly transports the viewer to a magical world, where memories are transformed into scents, making it a truly mesmerizing campaign that's hard to forget.

Gucci Mémoire dune Odeur TV commercial - The Campaign Film produced for Gucci was first shown on television on August 15, 2019.

Song from commercial Gucci Mémoire d'une Odeur TV Spot, 'The Campaign Film' Featuring Harry Styles, Song by Roxy Music

The song "In Every Dream Home a Heartache" is a track by the band Roxy Music. It was originally released on their second album, "For Your Pleasure," which came out in 1973. The song was written by Bryan Ferry, who was the lead vocalist and primary songwriter for Roxy Music.

Musical Style and Lyrics: "In Every Dream Home a Heartache" is known for its atmospheric and haunting sound. It features a mix of electronic and rock elements, with prominent use of synthesizers and guitars. The song has a slow tempo and a moody atmosphere, which complements the introspective and introspective lyrics.

The lyrics of the song explore themes of desire, emptiness, and the pursuit of material possessions. The song's title suggests a dream home, which is traditionally seen as a symbol of success and happiness. However, the lyrics reveal a sense of dissatisfaction and a feeling of being trapped in a hollow existence. The repeated line "In every dream home a heartache" reflects a sense of loneliness and longing for something deeper and more meaningful.

Legacy and Influence: "In Every Dream Home a Heartache" has been recognized as a standout track from Roxy Music's discography and has become a fan favorite. The song's atmospheric sound and introspective lyrics have made it influential in the realm of art rock and progressive rock.

The song has also been covered by various artists over the years, showcasing its enduring appeal. Its distinctive sound and thought-provoking lyrics continue to resonate with listeners.

Overall, "In Every Dream Home a Heartache" is a notable song by Roxy Music that showcases their unique blend of art rock and progressive rock elements. Its haunting atmosphere and introspective lyrics have made it a standout track in their discography and have contributed to its lasting legacy.

Frequently Asked Questions about gucci mémoire d'une odeur tv spot, 'the campaign film' featuring harry styles, song by roxy music

The campaign includes real-life shots of Cyrus as well as animated shots of the musician, and is set to Cyrus' song “Delicious.” This is Cyrus' second fragrance campaign for Gucci.

Harry Styles' favorite cologne is a newer release by Gucci. In fact, Harry loves Gucci's Mémoire d'une Odeur fragrance so much he's even admitted to sleeping in it. The first unisex release from the luxury fashion house, Mémoire d'une Odeur, is an earthy, sensual, ethereal blend designed to symbolize a starry night.

Discover Gucci's first universal fragrance, a perfume not assigned to a gender or a time.

Gucci 'Memoire D'une Odeur', otherwise translated to a Scent to Remember, is the perfect scent for Him AND Her. This fragrance captures memories. It's a modern mix of Chamomille and Jasmine that creates an alluring scent. The warm woods and sweet vanilla makes every spray irresistible.

Music: 'Fade Into You' Performed by Mazzy Star. Written by Hope Sandoval and David Roback. Published by Sand Devil Music and Salley Gardens.

“La Ragazza Dol Maglione” by Pino Donaggio - This song plays over the title card of the film and continues as Patrizia walks past workers at her dad's trucking firm in the opening scene.

The scents – named 'Closeness', 'Rivulets' and 'Bright, Hot' – are designed to “embark on a deliberate exploration of warmth, and specifically, the warmth of a second-skin musk”.

And then there's Harry's own personal preference – he's rumoured to be a fan of Gucci's Mémoire d'une Odeur, £87, a unisex scent that's become something of a modern day classic - it's earthy, sensual and ethereal thanks to a warming medley of luminous sandalwood and airy, subtle cedarwood.

Uomo? by Moschino is a 'Eau de Toilette' for men in the woody floral family. In this perfume, Moschino shows off his irony and questions the concept of masculinity imposed by society at the time, and therefore includes floral notes in this creation.

Gucci flora gorgeous gardenia eau de parfum for women is a joyful floral perfume.

As the star of Gucci's new Mémoire d'une Odeur fragrance campaign, it is no surprise that Harry Styles chooses to wear Gucci Memoire D'une Odeur as his every day scent.

Gucci Intense Oud - The Epitome of Opulence Gucci Intense Oud channels the masculine energy via a strong oud incense scent profile. This majestic fragrance is a blend of rare oud wood, incense and exotic spices, creating an intoxicating aroma that exudes luxury and sensuality.

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