Gucci Mémoire d'une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. Mineral, which is a mix of scents and emotions: airy, musky, transparent and authentic.

Notes: (Top) chamomile, bitter almond; (Heart) jasmine, musk; (Base) sandalwood, cedar, vanilla. Colour Impression: Waxy White. Evokes: A quiet, misty garden with trees and bushes; chamomile tea; un-scented candles by an old cottage window.

Symbolizing a starry night sky and the earthly world that gazes up at it in marvel, the perfume's green box is decorated with Celestial firmaments inspired by the paintings of Roman and gothic churches of the Middle Ages and Renaissance in Europe.

Flora by Gucci was envisaged and created by Frida Giannini who was inspired by Gucci floral pattern used first as a scarf for Grace, Princess of Monaco. Floral motive has been enchanting women with glamorous and feminine details for decades.

guru Alessandro Michele Gucci Memoire d'une Odeur, from $129 The brainchild of style guru Alessandro Michele, Gucci's creative director who when asked what makes this fragrance unique? "Perfume is that thing that even with your eyes closed, brings you to a precise moment in space and time.

Gucci defined itself as “Seduction, Powerful, Accomplished”. Boucheron opted for “Precious and Mysterious”.

This fragrance, they say, is universal – it's for everyone regardless of gender or age – and that, my friends, is exactly how every fragrance should be. Memoire d'une Odeur is an unusual, unfamiliar fragrance that conjurs a specific memory for Michele and creates a new one for those who experience it.

Categorized as a Floral-Aldehydic fragrance, Ode offers accords of powdery, white floral, iris, rose, aldehydic, fresh, musky, floral, woody, and earthy notes. Wearers often cite Ode's similarity in character to the perfumes of Jean Patou, especially the iconic Joy, and to Liu, the 1929 creation of Jacques Guerlain.

Gucci's perfume marks the first entirely manufactured from 100 per cent captured carbon.

Floral scent, or flower scent, is composed of all the volatile organic compounds (VOCs), or aroma compounds, emitted by floral tissue (e.g. flower petals). Other names for floral scent include, aroma, fragrance, floral odour or perfume.

Alcohol Denat., Parfum/Fragrance, Aqua/Water/Eau, Benzyl Salicylate, Hydroxycitronellal, Limonene, Coumarin, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Benzyl Alcohol.

the memory of a scent At a family picnic in front of the ruins of village Canale Monterano with @harrystyles for Gucci Mémoire d'une Odeur - meaning the memory of a scent.

luxury Gucci designs often feature opulent embellishments such as sequins, beads, and embroidery, and the brand is also known for its distinctive use of the double-G logo, which has become a symbol of luxury and status.