The campaign is set in a field of florals and was shot entirely on film by fashion photographer Alasdair McLellan, under the creative direction of stylist/art director Katie Grand. Alongside Gerber, it also stars Models Adut Akech and Meghan Roche.

A commercial for Daisy "Eau So Fresh" directed by Sofia Coppola featured American model Ondria Hardin, British model Malaika Firth, British-German model Sophia Ahrens, and German model Antonia Wesseloh. Daisy Love is currently represented by American models Meghan Roche, Kaia Gerber, and Australian model Adut Akech.

The 2020 campaign for the classic fragrance was filmed on location in Geyserville, California.

Perfectly sweet. Unexpectedly fresh. Daisy Love Eau So Sweet Marc Jacobs captures the addictive and irresistible spirit of Daisy Love.

These so-called Daisy girls include a core target of women 18 to 34, “but, regardless of their age, they're still a girl,” Singer says.

"Daisy", sometimes referred to as "Daisy Girl" or "Peace, Little Girl", is an American political advertisement that aired on television as part of Lyndon B. Johnson's 1964 presidential campaign.

I'm way past the target age range (said to be 18-24), but I was taken by that bottle right off the bat. It is way cute. I was worried that it would be way less cute when I saw the plastic daisies in person, but nope, it is maybe even more way cute in real life.

The 1964 “Daisy ad,” perhaps the single most-talked-about political spot in television history, featured a little girl counting while pulling petals off a daisy. Her image was frozen as a monotone missile launch countdown began.

A partnership between the Doyle Dane Bernbach agency and Tony Schwartz, the "Daisy" advertisement was designed to broadcast Johnson's anti-war and anti-nuclear positions. Goldwater was against the Nuclear Test Ban Treaty and suggested the use of nuclear weapons in the Vietnam War, if necessary.

“Part of the appeal that makes the Marc Jacobs Daisy collection so enduring is its scent profiles and its timeliness design. They have expanded their scent ranges across the various flankers, [but the scents remain] sweet, clean, or fresh and floral which makes them great for every day use.”

15-25 It's a very classic perfume-sophisticated if you will-but in a very youthful way. It's more for the 15-25 demographic.

“Part of the appeal that makes the Marc Jacobs Daisy collection so enduring is its scent profiles and its timeliness design. They have expanded their scent ranges across the various flankers, [but the scents remain] sweet, clean, or fresh and floral which makes them great for every day use.”