IntroductionChrysler is an American automobile company that has its roots in the Maxwell Motor Company, which was formed in 1913. It was first incorporated as Chrysler Corporation in 1925 , and it was...
The 2019 Chrysler Pacifica TV spot, 'Talking Van: Are We a Van Family?' is a heartwarming tale of a family trying to decide whether or not to get a minivan. The commercial starts with a young girl asking her parents whether they're a "van family" or not. The parents are unsure, but as they drive their car through the city, they start to see vans everywhere.
Their car suddenly starts talking to them, urging them to consider a van. The mom and dad are both amused and shocked by the talking car, but soon, they start to listen to the car's persuasive argument. The car points out all the benefits of owning a minivan – spacious interiors, comfortable seating, and a whole host of safety features.
The parents are soon convinced, and the ad ends with them driving off in their brand new Chrysler Pacifica, happy and content. The ad manages to weave in a fun, anthropomorphic element with the talking car while also highlighting the key features of the Pacifica.
In just 30 seconds, the ad evokes a sense of togetherness, comfort, and safety – all values that are integral to the idea of family. It's an effective marketing tool for Chrysler, as it gets the message across without feeling forced or manipulative. Overall, the 2019 Chrysler Pacifica TV spot, 'Talking Van: Are We a Van Family?' is a great piece of advertising that manages to balance humor and emotion with a solid sales pitch.
2019 Chrysler Pacifica TV commercial - Talking Van: Are We a Van Family? produced for Chrysler was first shown on television on April 6, 2019.
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