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Advertisers of the 2012 Volkswagen Passat TV Spot, 'No Longer Invisible'

2012 Volkswagen Passat TV commercial - No Longer Invisible
Volkswagen

IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...

What the 2012 Volkswagen Passat TV commercial - No Longer Invisible is about.

2012 Volkswagen Passat TV commercial - No Longer Invisible

The 2012 Volkswagen Passat TV spot, 'No Longer Invisible', was an advertising campaign that aimed to highlight the features of the new Volkswagen Passat. The commercial utilized a unique approach in its storytelling by showing a man who was once invisible but transforms into a visible one after driving the new Passat.

The commercial starts with a man walking through a crowded city street, unnoticed and unacknowledged by anyone. He enters his new Volkswagen Passat and sets off on a journey. As he drives, a series of events unfold to showcase the car's features.

The Passat's automatic braking system enables the driver to stop the vehicle in time to avoid hitting a pedestrian, while the car's lane departure warning system prevents the driver from veering off the road.

Towards the end of the commercial, the man exits the Passat and steps out of his invisible cloak. He walks confidently and receives nods and greetings from people around him, acknowledging his presence.

The tagline "No longer invisible" wraps up the commercial, emphasizing the newly found visibility and confidence of the driver brought about by the Passat.

The TV spot was successful in drawing attention to the new Volkswagen Passat and its advanced features. It was a creative and fresh take on automobile advertising that appealed to viewers and garnered high praise for its overall execution.

2012 Volkswagen Passat TV commercial - No Longer Invisible produced for Volkswagen was first shown on television on September 25, 2012.

Song from commercial 2012 Volkswagen Passat TV Spot, 'No Longer Invisible'

"Fly By Night" by Rush

"Fly By Night" is the title track of Rush's second studio album released in 1975 ). The music was written by bassist Geddy Lee ), and the lyrics were penned by drummer Neil Peart ). The song is 3:21 in length and was one of the first songs to feature Neil Peart's lyrics, which would become a hallmark of Rush's sound.

Meaning and Interpretation

The meaning of the song is open to interpretation, but it may be interpreted as a message of hope and liberation. The song's lyrics suggest the desire to break free from the constraints of society and to pursue one's individual dreams. It is believed that Neil Peart wrote the lyrics while reflecting on his decision to leave a previous band and pursue his musical aspirations with Rush.

Album

"Fly By Night" is also the title of Rush's second studio album, which was released on February 14, 1975, by Mercury Records. The album was the first to feature drummer Neil Peart , who became the band's primary lyricist. The album features other classic Rush tracks such as "Anthem," "By-Tor and the Snow Dog," and "Beneath, Between and Behind."

Legacy

"Fly By Night" remains a popular song among Rush fans and has been performed live by the band numerous times throughout their career. The song has also been featured in various forms of media, including television shows, movies, and video games.

Videos

Watch 2012 Volkswagen Passat TV Commercial, 'No Longer Invisible'

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Actors

Actors who starred in 2012 Volkswagen Passat TV Spot, 'No Longer Invisible'

Amy Russ photo
Michael Faulkner photo
Agenices

Agenices of the 2012 Volkswagen Passat TV Spot, 'No Longer Invisible'

2012 Volkswagen Passat TV commercial - No Longer Invisible
Johannes Leonardo

Johannes Leonardo is an award-winning creative agency that is based in New York City. Founded in 2007, the company has grown into a global brand and is known for its innovative and compelling campaign...

2012 Volkswagen Passat TV commercial - No Longer Invisible
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

Products

Products Advertised

2012 Volkswagen Passat
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