Overview of CarfaxCarfax is a private company that provides vehicle history reports to individuals and businesses. The company was founded in 1984 and is headquartered in Virginia, United States. Carf...
Carfax is a well-known company that provides vehicle history reports to help buyers make informed decisions. To promote its services, the company released a TV spot called 'Good Call'. The ad revolves around a man who is about to purchase a used car, but decides to check the car's history on Carfax before making the final decision.
The commercial opens on a man standing in front of a used car dealership, holding his phone and looking uncertain. He decides to make a call to Carfax, asking the customer service representative about the car's history. The representative assures him that the car has only had one previous owner and has never been in an accident or had any major repairs.
Feeling confident, the man decides to purchase the car, but before he can drive away, he receives another call from the Carfax representative. This time, she reveals that there was actually an accident reported on the car and it had been repaired. Surprised but grateful for the information, the man decides to walk away from the deal.
The ad ends with the man leaving the dealership and the Carfax representative congratulating him on making a good call. The message of the commercial is clear: always check a car's history before making a purchase to avoid any surprises down the road.
Overall, the Carfax TV spot 'Good Call' is a creative and effective way to showcase the importance of checking a vehicle's history before making a purchase. It highlights Carfax's commitment to providing reliable information and helping buyers feel confident in their choices.
Carfax TV commercial - Good Call produced for Carfax was first shown on television on July 16, 2013.
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