Columbia Records is a venerable American record label that was founded in 1888. Originally, it was a part of the CBS Corporation, but in 1989, it was acquired by Sony Music Entertainment. Columbia Rec...
Harry Styles' self-titled album was released back in 2017 and was a major turning point in his career as a solo artist. To promote the album, a TV spot was recorded and released to the public, showcasing the music and style of the former One Direction member.
The one-minute ad featured Harry Styles in various settings, such as a sunny beach, in a vintage car and walking through a beautiful garden. The TV spot, shot in a cinematic style, was filmed in a way that complemented the music perfectly and delivered a strong visual statement.
The music used in the advertisement was the album's lead single "Sign of the Times," which is a soulful ballad that immediately draws listeners in. Fans who were eagerly awaiting the album's release were thrilled to hear a snippet of the single during the TV commercial.
Furthermore, the ad showcased Harry's iconic fashion style that has become synonymous with his brand. Throughout the video, he is seen wearing a mix of vintage and contemporary clothing, paired with his signature long locks and infectious smile.
The Harry Styles TV spot was a huge success, and it captured the hearts of fans worldwide. The combination of the stunning visuals and the beautiful music made it a must-see for Harry Styles fans and those who appreciate good music in general.
Harry Styles "Harry Styles" TV commercial produced for Columbia Records was first shown on television on May 11, 2017.
Overview"Sign of the Times" is the debut solo single by British singer Harry Styles ), released on April 7, 2017, by Columbia Records. It is also included on his self-titled debut studio album ), "Harry Styles."
MeaningStyles has revealed in several interviews that the song was written about the difficult childbirth of a mother and child. The song's lyrics deal with themes of hope, perseverance, and the state of the world at the time of its release. Styles has also stated that the song was inspired by the fundamentals of life, rather than politics.
Reception"Sign of the Times" was well-received by critics and became a commercial success, debuting at number one on the UK Singles Chart and number four on the US Billboard Hot 100. The song was nominated for several awards, including the Grammy Award for Best Pop Solo Performance.
Music VideoThe official music video for "Sign of the Times" was directed by French director Yoann Lemoine and features Styles flying over the Scottish Highlands. It has over 700 million views on YouTube as of August 2023.
Other Facts- "Sign of the Times" was co-written by Styles, Jeff Bhasker, Mitch Rowland, Ryan Nasci, Alex Salibian, and Tyler Johnson.- The song's piano part was based on a piece that Styles had been playing for several years before the song's creation.- "Sign of the Times" was the first single released by any member of One Direction following the band's hiatus in 2016.
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