Columbia Sportswear Company is a global outdoor brand that specializes in crafting high-quality active lifestyle gear. Based in Portland, Oregon, Columbia Sportswear has established itself as a leader...
Columbia Sportswear's Omni-Heat TV spot, titled "Mental Thermostat," is a captivating advertisement that features the famous Dutch daredevil Wim Hof. With this ad, Columbia aims to promote their latest range of Omni-Heat products, which offer warmth and comfort in even the coldest of temperatures.
The TV spot begins with Wim Hof, known as "The Iceman," standing bare-chested in what appears to be an icy wilderness. Despite the frigid surroundings, Hof is completely relaxed and at peace. He then begins to talk about the concept of "mental thermostats," which he defines as our innate ability to control our body's internal temperature.
As Hof continues to speak, the camera pans out to show more of the frosty surroundings. We then see him don a Columbia Omni-Heat jacket, which visibly warms him up. The camera switches back and forth between Hof and the Omni-Heat jacket as he speaks, highlighting the role that the Columbia product plays in keeping him warm.
Throughout the ad, Hof demonstrates his incredible ability to control his body's temperature, which he attributes to the power of the mind. He even submerges himself in an icy pond and remains there for several minutes as he meditates, apparently without suffering from the bitter cold.
The TV spot ends with Hof surrounded by a group of Columbia Sportswear models, all of whom are wearing Omni-Heat apparel. The models look warm and cozy, even in the chilly conditions, showcasing the effectiveness of Columbia's latest range of products.
Overall, Columbia Sportswear's Omni-Heat TV spot featuring Wim Hof is a captivating and thought-provoking advertisement that combines the concepts of resilience, self-control, and product innovation. The ad's visually stunning setting, coupled with Hof's incredible abilities, creates an impactful and memorable piece of content that is sure to resonate with viewers.
Columbia Sportswear Omni-Heat TV commercial - Mental Thermostat Feat. Wim Hof produced for Columbia Sportswear was first shown on television on November 12, 2012.
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