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Advertisers of the Columbia Sportswear Omni-Heat TV Spot, 'Mental Thermostat' Feat. Wim Hof

Columbia Sportswear Omni-Heat TV commercial - Mental Thermostat Feat. Wim Hof
Columbia Sportswear

Columbia Sportswear Company is a global outdoor brand that specializes in crafting high-quality active lifestyle gear. Based in Portland, Oregon, Columbia Sportswear has established itself as a leader...

What the Columbia Sportswear Omni-Heat TV commercial - Mental Thermostat Feat. Wim Hof is about.

Columbia Sportswear Omni-Heat TV commercial - Mental Thermostat Feat. Wim Hof

Columbia Sportswear's Omni-Heat TV spot, titled "Mental Thermostat," is a captivating advertisement that features the famous Dutch daredevil Wim Hof. With this ad, Columbia aims to promote their latest range of Omni-Heat products, which offer warmth and comfort in even the coldest of temperatures.

The TV spot begins with Wim Hof, known as "The Iceman," standing bare-chested in what appears to be an icy wilderness. Despite the frigid surroundings, Hof is completely relaxed and at peace. He then begins to talk about the concept of "mental thermostats," which he defines as our innate ability to control our body's internal temperature.

As Hof continues to speak, the camera pans out to show more of the frosty surroundings. We then see him don a Columbia Omni-Heat jacket, which visibly warms him up. The camera switches back and forth between Hof and the Omni-Heat jacket as he speaks, highlighting the role that the Columbia product plays in keeping him warm.

Throughout the ad, Hof demonstrates his incredible ability to control his body's temperature, which he attributes to the power of the mind. He even submerges himself in an icy pond and remains there for several minutes as he meditates, apparently without suffering from the bitter cold.

The TV spot ends with Hof surrounded by a group of Columbia Sportswear models, all of whom are wearing Omni-Heat apparel. The models look warm and cozy, even in the chilly conditions, showcasing the effectiveness of Columbia's latest range of products.

Overall, Columbia Sportswear's Omni-Heat TV spot featuring Wim Hof is a captivating and thought-provoking advertisement that combines the concepts of resilience, self-control, and product innovation. The ad's visually stunning setting, coupled with Hof's incredible abilities, creates an impactful and memorable piece of content that is sure to resonate with viewers.

Columbia Sportswear Omni-Heat TV commercial - Mental Thermostat Feat. Wim Hof produced for Columbia Sportswear was first shown on television on November 12, 2012.

Frequently Asked Questions about columbia sportswear omni-heat tv spot, 'mental thermostat' feat. wim hof

Inspired by space blanket technology, Omni-Heat™ Infinity uses an expanded pattern. of metallic gold dots to reflect more body heat, delivering instant warmth. without compromising breathability.

Omni-Heat™ Thermal Reflective This technology is best for prolonged exposure to cold, and any activity requiring lightweight warmth. This feature lines our jackets with little silver dots that reflect body heat to improve heat retention.

Columbia Sportswear Winter Jackets Just Got Even Warmer Thanks To This Gold Space Suit Material. Ever since cavemen first donned wolverine furs, human beings have been inventing ways to make winter jackets warmer. And now, Columbia Sportswear has come up with yet another breakthrough. Meet Omni-Heat™ Infinity.

Featuring both high fill power down and Omni-Heat synthetic insulation, the Heatzone 1000 is one of the warmest winter jackets on the market. The Heatzone will keep you warm in temperatures as low as -4°F.

First introduced back in 2010, Omni-Heat was Columbia's innovative solution to a problem that the outdoor industry had been unable to solve: how to make your layers warmer without also making them thicker, bulkier, and sweatier. The answer came from within: use the wearer's own body heat to generate warmth.

Explanation: On heating, a body absorbs heat energy. So, the temperature of the body rises.

Columbia's Omni-Heat™ Infinity Thermal Reflective plays a key role in keeping their winter outerwear, breathable, and most importantly, warm. This technology is best for enhanced warmth in cold conditions.

Longer. So we're constantly trying to look at every layer to try to figure out how can we retain more warmth. There without adversely affecting things like breathability.

Heat escaped the Columbia jacket at an average time of 0.062 seconds per minute, while the Creatmo piece clocked in at 0.081, and Amazon at 0.103 over the course of two hours. This means that Columbia's Omni-Heat Infinity liner does, in fact, stay warmer than the typical unlined puffer.

Columbia's Omni Heat is a series of thermal reflective dots attached to the inside of clothing and outerwear to help reflect back the heat to you to keep you warmer. Columbia's Omni Tech is a waterproof coating that Columbia applies to it's higher end outerwear.

So, the verdict? We were able to prove scientifically that Omni-Heat Infinity lining will, in fact, retain heat better than non-reflectively lined coats.

Columbia Outdoors Omni Heat is one of the many technologies created by Columbia Outdoors to provide insulation to their outdoor clothing and boots.

Videos

Watch Columbia Sportswear Omni-Heat TV Commercial, 'Mental Thermostat' Feat. Wim Hof

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Agenices

Agenices of the Columbia Sportswear Omni-Heat TV Spot, 'Mental Thermostat' Feat. Wim Hof

Columbia Sportswear Omni-Heat TV commercial - Mental Thermostat Feat. Wim Hof
Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners (BSSP) is a full-service advertising agency based in Sausalito, California. The company was founded in 1993 by Greg Stern, John Butler, and Mike Shine, all of whom had...

Columbia Sportswear Omni-Heat TV commercial - Mental Thermostat Feat. Wim Hof
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Columbia Sportswear Omni-Heat Reflective
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