Ford is a multinational automobile company that has left an indelible mark on the automotive industry. Founded by Henry Ford on June 16, 1903, the company has evolved over the years to become one of t...
The Ford Big Tire Event is all about offering customers the best deals on new tires. To promote the event, Ford has launched a new TV spot titled 'Q&A' featuring Mike Rowe.
The commercial begins with Mike Rowe standing in a Ford dealership, surrounded by several customers who are looking to buy new tires. Rowe asks them a simple question - "what's the one thing you want in a tire?" The customers respond with different answers like better grip, longer life, and better performance. Rowe nods along and mentions that all those features are great, but there's one feature that is most important and that is the tire's ability to fit the wheels of your car.
He then goes on to introduce the audience to the Ford Big Tire Event, where they can find the perfect tire that fits their Ford vehicle's wheels. The event features discounts on the popular tire brands including Michelin, Goodyear, Continental, and more. Rowe explains that with the Big Tire Event, people can get the exact tire they want, at great prices, and without having to compromise on quality.
To drive home the point, the commercial shows a montage of happy Ford owners who have taken advantage of the event and have purchased new tires for their vehicles. The commercial ends with Rowe inviting customers to come down to their nearest Ford dealership and see for themselves the great deals that are on offer.
Overall, the Ford Big Tire Event TV spot promotes a great opportunity to get top-quality tires at incredible prices while emphasizing the importance of finding the tire that fits your vehicle's wheels. Mike Rowe's charismatic personality and relatable approach make the commercial engaging and memorable.
Ford Big Tire Event TV commercial - Q&A produced for Ford was first shown on television on September 30, 2013.
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