About Company ScottsScotts is a company that provides a range of products and services for the lawn and garden industry, including fertilizers, grass seed, weed control, pest control, and other lawn c...
Scotts TV Spot, 'Repair the Wear and Tear' is a promotional campaign designed to inform homeowners about the importance of fixing wear and tear in their lawns. The spot features a beautiful suburban home with a front lawn that has seen better days. The camera pans to show patches of dead grass, bald spots, and even some weeds.
Cut to Scotts experts providing expert guidance on the most common lawn issues a homeowner might face and showing how to rectify them. The campaign's core message is that fixing the wear and tear in your lawn is a crucial first step in turning your yard into a lush and healthy green space.
The Scotts TV spot, 'Repair the Wear and Tear' educates viewers about the best practices for lawn care and the right ways to use Scotts products to achieve the green lawn of their dreams. In addition to educating viewers on how to care for their lawns, the spot also introduces Scotts Turf Builder, a powerful lawn care product that nourishes grass, promotes healthy root growth, and restores beautiful greenery.
The use of a common household issue in "wear and tear" helps homeowners relate to the campaign, making it more appealing. The Scotts TV spot, 'Repair the Wear and Tear' provides homeowners with easy and actionable tips on how to fix common lawn issues quickly and affordably. Overall, the campaign encourages homeowners to take pride in their lawn and care for their property by providing them with the tools to do so effectively.
Scotts TV commercial - Repair the Wear and Tear produced for Scotts was first shown on television on October 11, 2021.
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MullenLowe is a full-service advertising and marketing communications agency with its headquarters based in Boston , Massachusetts. It is a part of MullenLowe Group, which is a multinational marketing...