ELIQUIS television commercial 2018

What the ELIQUIS TV commercial - A Lot on My Mind is about.

Title: ELIQUIS TV Spot, 'A Lot on My Mind'

Introduction:In the fast-paced world we live in, it's common for people to have a lot on their minds. From juggling work and family life to dealing with everyday stressors, it's easy to feel overwhelmed. ELIQUIS, a prescription medication often used to reduce the risk of stroke and blood clots in people with certain heart conditions, recognizes the importance of mental well-being. In their TV spot titled 'A Lot on My Mind,' ELIQUIS aims to shed light on the struggles individuals face and how their product can provide relief.

Scene 1: A Busy Urban StreetThe commercial opens with a bustling urban street scene, filled with people in a rush. The background noise is a symphony of car horns, sirens, and chatter, emphasizing the chaotic nature of everyday life. The camera focuses on a man named Mark, who is walking amidst the crowd. He appears anxious and overwhelmed, perhaps indicating he's dealing with a lot on his mind.

Scene 2: Flashbacks to Stressful SituationsAs Mark walks, the screen transitions into a series of flashbacks showcasing some stressful situations he has encountered. These scenes could include a demanding boss, financial pressures, and family obligations. Through these glimpses, viewers can relate to the pressures faced by Mark and the struggles many of us encounter daily.

Scene 3: Mark's EpiphanyFinally, Mark reaches a moment of realization. He stops in the middle of the street and takes a deep breath, symbolizing his desire to regain control of his life and find relief from his burdens. It is at this pivotal moment that the ELIQUIS logo appears, subtly drawing attention to the solution they offer.

Scene 4: ELIQUIS Tagline and InformationThe screen transitions to a peaceful, serene setting, representing the mental clarity and peace one can achieve with the help of ELIQUIS. The tagline appears: "ELIQUIS - Clear Your Mind, Protect Your Health." This slogan emphasizes the dual benefits of using ELIQUIS: reducing the risk of blood clots and stroke while also promoting mental well-being.

Scene 5: Testimonial and ClosingThe commercial concludes with a testimonial from a satisfied ELIQUIS user. This individual shares their experience of feeling less burdened mentally and physically since incorporating ELIQUIS into their daily routine. The screen fades out, leaving viewers with the message that ELIQUIS

ELIQUIS TV commercial - A Lot on My Mind produced for ELIQUIS was first shown on television on January 10, 2018.