Columbia Sportswear television commercial 2019

What the Columbia Sportswear TV commercial - Get Outside is about.

The Columbia Sportswear TV Spot, 'Get Outside' is a captivating advertisement that powerfully embodies the brand's spirit of adventure and exploration. The spot features a diverse range of individuals, including hikers, trail runners, mountain bikers, and kayakers, all wearing Columbia Sportswear gear as they venture through stunning natural landscapes.

The spot opens with a panoramic view of an awe-inspiring mountain range, set against an orange and yellow sunrise sky. The scene then cuts to a female trail runner adorned in Columbia Sportswear clothing, sprinting along a rugged trail with the wind in her back. This is followed by a series of other individuals, each pursuing their chosen outdoor activity with a fierce determination to explore, journey and push their limits.

Throughout the spot, there is a constant emphasis on the importance of getting outside and experiencing the beauty and adventure of nature. The voice-over artist speaks to the heart of the brand's message, encouraging viewers to 'find their wild' and embrace the liberating joy of the outdoors. The spot is accompanied by a unique score, consisting of a rhythmic percussion beat, and hauntingly beautiful humming, which complements the imagery and enhances the overall viewing experience.

Overall, the Columbia Sportswear TV Spot, 'Get Outside' is an inspiring and motivating advertisement, crafted to entice viewers to get outside and explore. It perfectly encapsulates the captivating allure of nature and adventure, and the importance of quality outdoor gear that enables individuals to tap into their sense of adventure. Additionally, the spot effectively communicates the brand's values, reinforcing their commitment to crafting products that perform to the highest standards, and empowering individuals to get outside and experience the world.

Columbia Sportswear TV commercial - Get Outside produced for Columbia Sportswear was first shown on television on November 29, 2019.