What the Lupus Foundation of America TV commercial - Know Lupus is about.

Title: Know Lupus: The Lupus Foundation of America TV Spot Featuring Whoopi Goldberg

Introduction:In a powerful television spot titled "Know Lupus," the renowned Lupus Foundation of America collaborates with the esteemed actress and advocate Whoopi Goldberg. This engaging and informative campaign aims to raise awareness about lupus, a chronic autoimmune disease that affects millions of people worldwide. With her empathetic storytelling and personal connection to the disease, Goldberg brings attention to the challenges faced by those living with lupus and the importance of finding a cure.

Body:1. Whoopi Goldberg's Introduction: The TV spot opens with a warm and heartfelt introduction from Whoopi Goldberg, a beloved entertainer known for her wit and wisdom. She shares her personal journey with lupus, speaking authentically about her own struggles and the impact it has had on her life. Goldberg's involvement lends credibility and a relatable touch to the campaign, instantly capturing the audience's attention.

2. The Impact of Lupus: Through compelling visuals and personal narratives, the TV spot delves into the far-reaching effects of lupus. It highlights the fact that lupus primarily affects women, often striking them during their childbearing years. Viewers learn that lupus can cause a broad range of symptoms, including debilitating fatigue, joint pain, skin rashes, organ damage, and more. This segment aims to educate the public about the severity and complexity of the disease.

3. Advocacy and Support: The Lupus Foundation of America TV spot emphasizes the importance of advocacy and support for individuals living with lupus. It showcases the various resources and services provided by the foundation, such as educational materials, support groups, and research initiatives. By highlighting the organization's commitment to improving the lives of those affected by lupus, the TV spot encourages viewers to get involved and help make a difference.

4. Research and Hope: To instill a sense of hope, the TV spot highlights the advancements in lupus research and the ongoing efforts to find a cure. It showcases the tireless work of scientists, clinicians, and researchers in their pursuit of innovative treatments and breakthrough discoveries. This segment not only invites viewers to support the Lupus Foundation of America but also emphasizes the potential for a brighter future for those living with lupus.

Conclusion:The Lupus Foundation of America's TV spot, "Know Lupus," featuring Whoopi Goldberg, serves as a compelling call to action to raise awareness about lupus and support those affected by the disease. Through Goldberg's authentic personal connection and the foundation's dedication to education, support, and research, this campaign seeks to combat the misconceptions surrounding lupus and foster understanding and empathy for those living with this chronic autoimmune disease. By sharing the stories of real individuals and inspiring hope for a cure, the TV spot encourages viewers to get involved and make a positive impact in the fight against lupus.

Lupus Foundation of America TV commercial - Know Lupus produced for Lupus Foundation of America was first shown on television on August 25, 2016.