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Columbia Sportswear TV commercial - Room Change
Columbia Sportswear

Columbia Sportswear Company is a global outdoor brand that specializes in crafting high-quality active lifestyle gear. Based in Portland, Oregon, Columbia Sportswear has established itself as a leader...

What the Columbia Sportswear TV commercial - Room Change is about.

Columbia Sportswear TV commercial - Room Change

Title: Columbia Sportswear TV Spot - 'Room Change'

Introduction:Welcome to the thrilling world of Columbia Sportswear! In this TV spot titled 'Room Change,' Columbia Sportswear takes us on an adventure where unexpected twists and turns meet the unstoppable spirit of exploration. Let's dive into the exhilarating storyline of this captivating commercial.

Plot Summary:The camera opens on a serene hotel room, overlooking a majestic mountain range. The protagonist, a rugged outdoors enthusiast in his 30s, sits by the window, eagerly planning his next adventure. Suddenly, an enchanting stranger, representing Columbia Sportswear, materializes before him, adorned in the brand's cutting-edge outdoor apparel.

As the stranger engages the curious protagonist, he presents a tantalizing challenge. In order to fully realize the potential of his outdoor adventures, he needs to embrace the unexpected and welcome room changes in his life. Intrigued, the protagonist accepts the challenge, and with a glimmer of excitement in his eyes, he embarks on a journey that will test his adaptability and sense of adventure.

With a sudden burst of energy, the protagonist finds himself transported to various stunning landscapes, each requiring a different set of outdoor gear. Whether he finds himself navigating through dense forests, traversing treacherous snow-capped peaks, or conquering roaring rapids, the protagonist seamlessly transitions from one exhilarating situation to another, thanks to the flexibility and versatility of Columbia Sportswear's products.

Throughout the commercial, the viewer witnesses the transformative power of embracing change and stepping outside one's comfort zone. The protagonist masters the art of adaptation, utilizing the innovative technology and durability of Columbia Sportswear's apparel to overcome every obstacle in his path. Regardless of the climate or terrain, he remains confident, protected, and ready for any adventure that comes his way.

In the final scene, we see the protagonist reflect on his unforgettable journey. He embraces the stranger from Columbia Sportswear with gratitude, acknowledging the significant impact this encounter and the brand's products have had on his outdoor experiences. The commercial closes with the Columbia Sportswear logo, leaving viewers eager to embark on their own expeditions with the brand.

Conclusion:'Columbia Sportswear TV Spot - Room Change' offers a mesmerizing glimpse into the world of adventure and adaptability. The commercial not only showcases the stunning landscapes conquered by the protagonist but also emphasizes the importance of embracing change and being open to new experiences. Through their innovative outdoor apparel, Columbia Sportswear encourages individuals to explore the great outdoors fearlessly, fully equipped and ready for whatever awe-inspiring room changes may come their way.

Columbia Sportswear TV commercial - Room Change produced for Columbia Sportswear was first shown on television on March 6, 2017.

Frequently Asked Questions about columbia sportswear tv spot, 'room change'

When did Columbia Sportswear go public? Columbia became a publicly traded company in March 1998.

authentic outdoor apparel and footwear Founded in 1938, the Columbia brand is known for authentic outdoor apparel and footwear designed with innovation, function, quality, and the highest value-gear suited for all seasons, activities, and locations.

Columbia Sportswear began as a family-owned hat distributor. Former chairwoman Gert Boyle's parents, Paul and Marie Lamfrom, fled Nazi Germany in 1937 and immediately purchased a Portland hat distributorship. The company became the Columbia Hat Company, named for the nearby Columbia River.

Columbia, whose brands include Mountain Hardwear, Sorel and OutDry among others, makes accessories and equipment in more than a dozen countries. More than 60% of its products, particularly footwear, in 2018 were manufactured in Vietnam and China.

A Diversified Revenue Base As one of the largest outdoor and active lifestyle apparel and footwear companies in the world, we have assembled a strong portfolio of well-known brands with a diversified geographic, channel and category sales mix.

Columbia Sportswear's operated at median total debt of 385.1 million from fiscal years ending December 2018 to 2022. Looking back at the last 5 years, Columbia Sportswear's total debt peaked in December 2019 at 435.5 million.

Columbia Sportswear Strengths The brand's unique digital marketing for every sports outfit has been a success. The brand is present in more than 72 countries through over 13000 retailers. The brand owns all the facets of the production process which helps it maintain the economies of scale.

Columbia is known for its sportswear that is both functional and stylish, while The North Face is renowned for its winter jackets and coats that keep you warm and dry no matter what the weather throws your way.

Consumer Care. All Columbia brand products carry the Columbia Sportswear "Bug" emblem. The "Bug" is simply a stylized graphic representation of a basic textile weave pattern that was adopted as the corporate logo in 1978. The Company was founded in 1938 by the parents of Chairman of the Board, Gert Boyle.

Columbia Sportswear's aim is to provide access to their consumers to good quality and durable products at an accessible price. It adopts the value pricing strategy in its marketing mix which means it tries to strike a balance between the quality of its products and the price it charges for them.

In sustainable ratings published by Shop Ethical, Columbia Sportswear scored an “F” as to how ethical, transparent, and sustainable their production is. Of the four Columbia Sportswear brands prAna provides the most information on the sustainability of their manufacturing.

Brand positioning: Each brand positions itself differently in the market. Patagonia and The North Face are often considered premium or high-end brands, while Columbia is typically positioned as more budget-friendly. This branding can influence pricing.

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Actors

Actors who starred in Columbia Sportswear TV Spot, 'Room Change'

Gert Boyle photo
Sean McGrath photo
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Agenices of the Columbia Sportswear TV Spot, 'Room Change'

Columbia Sportswear TV commercial - Room Change
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Columbia Sportswear TV commercial - Room Change
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Columbia Sportswear Men’s OutDry Ex Stretch Hooded Shell Super Sonic
Columbia Sportswear Women’s OutDry Ex Eco Jacket White Undyed
Columbia Sportswear Women’s OutDry Ex Stretch Hooded Shell Teal
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