What the Columbia Sportswear TV commercial - Fire Drill is about.

Columbia Sportswear's TV spot, 'Fire Drill,' is an adrenaline-pumping commercial that showcases the brand's innovative technology that keeps you warm and comfortable in any weather. The commercial features a school fire drill that turns into an epic outdoor winter adventure for the students.

As the fire alarm goes off, the students quickly rush out of the building wearing their warmest winter gear, including Columbia Sportswear jackets and boots. Braving the cold, they soon realize that the drill was not just a drill, and their school has been engulfed in flames. Undeterred, they decide to venture into the wilderness to find safety.

The students navigate through snowy mountains, icy rivers, and freezing winds, encountering incredible obstacles along the way. However, their Columbia Sportswear gear keeps them warm, dry and comfortable throughout their journey. The students finally reach a safe zone where they can wait out the fire, and the commercial ends with the message that Columbia Sportswear has you covered even in the most adverse conditions.

The 'Fire Drill' commercial is a perfect representation of Columbia Sportswear's commitment to providing high-quality outdoor gear that can withstand even the harshest weather conditions. The adventurous and daring spirit of the students is a testament to Columbia's brand values of empowering explorers and inspiring them to tackle any challenge head-on. Overall, this commercial is an excellent example of how storytelling and marketing can come together to create an exciting and memorable piece that resonates with its audience.

Columbia Sportswear TV commercial - Fire Drill produced for Columbia Sportswear was first shown on television on November 7, 2016.