Technology. And is the latest innovation in Colombia's commitment to keeping it cool.

We took everything we learned with omni breeze. And everything we loved with omnifood zero combined it into a single technology for the dry cooling power.

If you're planning on some upcoming time in the sunshine, you'll want clothes with fabrics that offer UPF technology such as Columbia Sportswear's Omni-Shade™ and Omni-Shade™ Sun Deflector. In addition to sun protection, these offer the added benefit of also keeping you cool.

Columbia's Omni Heat is a series of thermal reflective dots attached to the inside of clothing and outerwear to help reflect back the heat to you to keep you warmer. Columbia's Omni Tech is a waterproof coating that Columbia applies to it's higher end outerwear.

The company's latest batch of cold-weather apparel is lined in a technology called Omni-Heat Infinity, which claims to be the “gold standard of warmth” due to its ability to retain heat while providing ample breathability.

Omni-Tech is built with an exterior waterproof layer and an air-permeable membrane, allowing for dry comfort during winter activities.

Columbia's Omni-Heat™ Infinity Thermal Reflective plays a key role in keeping their winter outerwear, breathable, and most importantly, warm. This technology is best for enhanced warmth in cold conditions.

Made with flexible Omni-Heat Helix™ heat cells, the Women's Outdoor Tracks Vest is a warm, comfortable vest that makes a great choice for high-activity adventures in cold weather. Wear it under your jacket for a winter walk around town or appreciate its breathability on a cold-weather trial run.

Made with flexible Omni-Heat Helix™ heat cells, the Women's Outdoor Tracks Vest is a warm, comfortable vest that makes a great choice for high-activity adventures in cold weather. Wear it under your jacket for a winter walk around town or appreciate its breathability on a cold-weather trial run.

Featuring both high fill power down and Omni-Heat synthetic insulation, the Heatzone 1000 is one of the warmest winter jackets on the market. The Heatzone will keep you warm in temperatures as low as -4°F.

In use, the 2-layer Omni-Tech waterproof shell fabric adequately kept moisture from soaking through, and the jacket's DWR coating beaded drops on the surface exceptionally well. After half an hour of standing in pouring rain, the Watertight II's fabric held strong.