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Vanda Pharmaceuticals TV commercial - Non-24 and Blindness
Vanda Pharmaceuticals

Vanda Pharmaceuticals: A Brief OverviewVanda Pharmaceuticals is a global biopharmaceutical company focused on the development , commercialization, and delivery of innovative therapies to address high...

What the Vanda Pharmaceuticals TV commercial - Non-24 and Blindness is about.

Vanda Pharmaceuticals TV commercial - Non-24 and Blindness

Title: Vanda Pharmaceuticals TV Spot: Shedding Light on Non-24 and Blindness

Intro:In a thought-provoking and insightful TV spot, Vanda Pharmaceuticals brings attention to the challenges faced by individuals living with Non-24-Hour Sleep-Wake Disorder (Non-24) and blindness. This innovative advertisement not only informs the audience about Non-24 but also raises awareness about the unique struggles faced by those with visual impairments. With its compassionate approach, Vanda Pharmaceuticals creates a powerful narrative that sheds light on the experiences of individuals living with Non-24 and blindness.

Scene 1: The Story UnfoldsThe TV spot begins with a visually stunning scene. The camera pans over a serene landscape bathed in soft morning light. A voiceover explains that while most of us wake to the rising sun, some individuals face a different reality.

Scene 2: Introducing Non-24As the scene transitions, we see a person who is blind sitting on a porch, listening to the sounds of the world outside. The voiceover explains that Non-24 is a rare and often misunderstood disorder that affects individuals who are totally blind. The disorder disrupts the body's internal "body clock," causing erratic sleep patterns and a misalignment with the 24-hour day.

Scene 3: The Daily StruggleThe TV spot takes us through a series of glimpses into the protagonist's life. We see the challenges they face each morning, as they navigate the day without the aid of natural cues like sunrise. Their sleep patterns are depicted as irregular, leading to fatigue and difficulties in maintaining a regular routine.

Scene 4: The Power of UnderstandingThe TV spot then highlights the importance of understanding and support. We witness the protagonist seeking medical advice and learn that Vanda Pharmaceuticals is dedicated to finding solutions for individuals living with Non-24 and blindness.

Scene 5: Vanda Pharmaceuticals' CommitmentThe scene shifts to a laboratory setting, where a team of scientists and researchers are diligently working on advancements in the field. The voiceover emphasizes Vanda Pharmaceuticals' commitment to developing treatments that harmonize the disrupted sleep-wake cycles of individuals with Non-24.

Scene 6: A Journey to Feel WholeThe TV spot concludes with an uplifting scene representing hope and a journey towards a better future. The protagonist, now armed with knowledge and support, is seen engaging in a fulfilling activity, supported by friends or family.

Closing:In a captivating and thought-provoking TV spot, Vanda Pharmaceuticals educates and inspires

Vanda Pharmaceuticals TV commercial - Non-24 and Blindness produced for Vanda Pharmaceuticals was first shown on television on April 16, 2017.

Frequently Asked Questions about vanda pharmaceuticals tv spot, 'non-24 and blindness'

Non-24-hour sleep-wake disorder (N24) is a circadian rhythm sleep disorder in which an individual's biological clock fails to synchronize to a 24-hour day. Instead of sleeping at roughly the same time every day, someone with N24 will typically find their sleep time gradually delaying by minutes to hours every day.

Tasimelteon is used to treat non-24-hour sleep-wake disorder (non-24; a condition that occurs mainly in people who are blind in which the body's natural clock is out of sync with the normal day-night cycle and causes a disrupted sleep schedule) in adults.

Hetlioz (tasimelteon) is also used to treat sleep disturbances in patients with Smith-Magenis Syndrome (SMS). It's the first and currently only FDA-approved treatment for people with non-24 and SMS. Since it's only available as a brand name, it can be expensive.

Treatment for non-24-hour sleep-wake disorder (N24SWD) aims to establish a 24-hour sleep-wake cycle, or “entrain (synchronize) the circadian rhythm.” This process commonly involves using melatonin, bright light therapy, or other methods that are known to influence the circadian rhythm.

Non-24 is a circadian rhythm disorder and occurs because our internal clock is not synched with light and dark cycles of the day and night. Most individuals with this disorder are totally blind. That's because your internal clock gets its cue from seeing light. But sometimes people who have normal vision also get it.

People who are blind also use screen readers on touch screen phones and tablets. This kind of software reads aloud all the text on the screen, including navigation buttons. Android devices use an app called Talkback. Apple iOS devices use built-in software known as VoiceOver, which uses text-to-speech output.

Blind individuals with no light perception develop circadian desynchrony. This leads to non-24-hour sleep-wake rhythm disorder, which is associated with sleep-wake disorders, as well as mood disorders and loss of appetite and gastrointestinal disturbances due to disrupted circadian hormone regulation.

Welcome to HETLIOZ® (tasimelteon) The first and only FDA-approved treatment for Non-24-Hour Sleep-Wake Disorder (Non-24).

HETLIOZ®(HeT-lee-ōz) [tasimelteon] capsules are indicated for the treatment of: Non-24-Hour Sleep-Wake Disorder (Non-24) in adults. Nighttime sleep disturbances in Smith-Magenis Syndrome (SMS) patients 16 years of age and older.

There's no cure, but treatments, including hormones, medicine, and light therapy, can help get you closer to a normal sleeping pattern.

People with DSPS cannot fall asleep until very late and therefore need to sleep late in the day, or they become chronically sleep deprived. They can manage to stay on a 24-hour schedule, just not sleeping at the usual time of night. People with Non-24 have more than 24 hours in their day.

A person is considered legally blind if he/she has central visual acuity of 20/200 or worse in the better-seeing eye with best correction (using glasses or contact lenses) at a distance, or if he/she has visual field restriction where the widest diameter is 20 degrees or less in the better-seeing eye.

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