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New Reverse Mortgage TV commercial - Smart Choices
New Reverse Mortgage

New Reverse Mortgage is a financial institution that specializes in providing reverse mortgage solutions to senior homeowners. With a dedicated team of mortgage experts, they strive to empower retiree...

What the New Reverse Mortgage TV commercial - Smart Choices is about.

New Reverse Mortgage TV commercial - Smart Choices

Title: "Smart Choices: New Reverse Mortgage TV Spot"

Introduction:In the world of advertising, a new reverse mortgage TV spot called "Smart Choices" has recently emerged, captivating audiences with its fresh and innovative approach. This groundbreaking commercial aims to shed light on the benefits and possibilities that reverse mortgages offer to homeowners, showcasing the potential for smart financial decisions.

Synopsis:The "Smart Choices" TV spot begins with a beautiful, picturesque home, symbolizing the dreams and hard work of homeowners. As the camera pans through the interior, the narrator's voice captivates the viewer with a warm and inviting tone.

The commercial introduces viewers to a diverse group of individuals and couples, each displaying their unique aspirations and financial concerns. From fulfilling lifelong dreams of travel to ensuring a comfortable retirement, these homeowners share a common thread - the need for financial flexibility.

The focus then shifts to a charismatic financial advisor who acts as a guide, presenting the benefits of a reverse mortgage. Through clear and concise explanations, the advisor dispels common misconceptions, helping homeowners understand how this financial tool can transform their lives.

The TV spot emphasizes how a reverse mortgage offers homeowners the ability to access the equity they have accumulated in their homes. With this newfound financial freedom, individuals can make smart choices that align with their goals and priorities.

Throughout the spot, engaging visuals showcase a variety of possibilities that reverse mortgages can unlock. From adventurous vacations to financing grandchildren's education, the commercial highlights the flexibility and opportunities a reverse mortgage can provide.

The "Smart Choices" TV spot concludes with a heartwarming scene, as a couple joyfully embraces their newfound financial security. The narrator emphasizes that making smart choices with a reverse mortgage enables homeowners to maintain their independence and live the life they've always imagined.

Conclusion:The new reverse mortgage TV spot, "Smart Choices," delivers a compelling and informative narrative, encouraging homeowners to explore the possibilities of a reverse mortgage. By unveiling the misconceptions and showcasing the financial benefits, the commercial aims to empower individuals to make informed decisions about their futures.

"Smart Choices" presents a vision of financial freedom and flexibility through reverse mortgages, inspiring homeowners to embrace the financial opportunities that lie within their homes. It invites viewers to consider the potential rewards that can arise from accessing their hard-earned home equity and making smart choices that align with their dreams and aspirations.

New Reverse Mortgage TV commercial - Smart Choices produced for New Reverse Mortgage was first shown on television on July 6, 2014.

Frequently Asked Questions about new reverse mortgage tv spot, 'smart choices'

Tom Selleck If you watch TV at all, you have probably seen a commercial featuring Tom Selleck talking about reverse mortgages. No matter what he is saying, there is something about his voice and direct gaze that really does pull you in.

A reverse mortgage is a type of home loan for seniors ages 62 and older. 1. Reverse mortgage loans allow homeowners to convert their home equity into cash income with no monthly mortgage payments. Reverse mortgages can be a great financial decision for some seniors but a poor financial decision for others.

On June 1, 2016, American Advisors Group (AAG), announced Emmy and Golden Globe award-winning actor Tom Selleck as its national spokesperson.

Frieda Brock and Tom Selleck on the AAG commercial set.

What are the disadvantages of a reverse mortgage? The interest rate on a reverse mortgage is usually higher than on a home equity line of credit. Be sure to compare solutions. Interest rates may increase or decrease over time.

The value of your home is one of the biggest factors in how much you can borrow with a reverse mortgage. Generally speaking, you can usually get somewhere between 40% to 60% of your home's appraised value.

Specifically, the CFPB alleges that AAG: Deceptively inflated home values: In marketing their reverse mortgage products, AAG provided consumers with inflated estimates of home values to entice them to enter into negotiations to open a reverse mortgage.

Yes, Tom Selleck is a paid spokesman. Even David Spade has done parody commercials about reverse mortgages. But the bottom line is that they are paid actors doing commercials. Did Tom Selleck do “his homework” before he decided to represent a reverse mortgage company? I cannot say, but I have no reason to doubt him.

WASHINGTON, D.C. – The Consumer Financial Protection Bureau (CFPB) today filed a complaint and proposed consent order alleging that American Advisors Group (AAG) used inflated and deceptive home estimates to lure consumers into taking out reverse mortgages.

the Hidden Hills of Thousand Oaks “On the day of the shoot, Brock received the full movie star treatment, beginning with a chauffeured drive to a beautiful ranch in the Hidden Hills of Thousand Oaks where the new AAG commercial was being filmed,” the press release describes.

If you're a homeowner age 62 or older, a reverse mortgage can help you obtain tax-free income based on the equity in your home. A reverse mortgage might give you more flexibility in retirement and allow you to stay in your home.

Borrowers can only have one existing reverse mortgage at a time. However, borrowers who have paid off a reverse mortgage can get another reverse mortgage. And borrowers with an existing reverse mortgage can refinance the reverse mortgage to another one.

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