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Gilead TV commercial - Hepatitis C and Baby Boomers
Gilead

Overview of GileadGilead Sciences, Inc. is a research-based biopharmaceutical company that aims to develop innovative therapies to treat and prevent life-threatening diseases with unmet medical needs....

What the Gilead TV commercial - Hepatitis C and Baby Boomers is about.

Gilead TV commercial - Hepatitis C and Baby Boomers

Title: Gilead TV Spot, 'Hepatitis C and Baby Boomers'

Introduction:In a bid to raise awareness about Hepatitis C among the Baby Boomer generation, Gilead, a leading healthcare company, has launched a compelling TV spot that aims to educate and inform viewers about this often overlooked health concern. With its sharp visuals, emotive storytelling, and a clear call to action, the Gilead TV spot urges Baby Boomers to get tested and take control of their health.

Scene 1: Setting the StageThe TV spot opens with a wide-angle shot of a picturesque suburban neighborhood on a sunny day. The camera pans across manicured lawns and blooming gardens, showcasing the idyllic setting of a typical Baby Boomer community. The scene sets a nostalgic and relatable atmosphere, drawing in the target audience.

Scene 2: Narrator's VoiceoverAs the camera transitions to a close-up of an older gentleman sitting on his porch, the soothing voice of the narrator begins to gently explain the severity of Hepatitis C. The narrator speaks with compassion and empathy, creating an instant connection with the viewers.

Narrator:"Did you know that 75% of Hepatitis C cases occur in the Baby Boomer generation? Many are unaware they have it. This silent health concern can be life-threatening if left untreated."

Scene 3: Flashbacks of MemoriesWith a subtle blur effect, the scene shifts to a series of impactful flashbacks, revealing snippets of the Baby Boomers' lives. These flashbacks portray a range of significant moments such as getting married, celebrating birthdays, traveling, and bonding with loved ones. The goal is to remind the audience of the vibrant lives they have lived, emphasizing the need to protect their health.

Scene 4: The Call to ActionThe visuals transition into a focused shot of an informative Gilead website and toll-free phone number displayed on the screen. The narrator encourages viewers to take immediate action.

Narrator:"Don't let Hepatitis C overshadow a lifetime of memories. Get tested today. Visit Gilead.com or call our toll-free helpline for more information."

Scene 5: Hope and EmpowermentThe TV spot concludes with a scene showing the older gentleman from the beginning embracing his family. The emotional reunion signifies the hope and empowerment that comes from taking control of one's health. Soft music swells, and the screen fades to black, leaving the audience with a sense of urgency and a clear message.

Closing:Gilead's TV spot successfully highlights the importance of addressing Hepatitis C in the Baby Boomer generation. Through its evocative imagery, relatable storytelling, and a strong call to action, the commercial aims to encourage Baby Boomers to get tested and seek treatment, ultimately helping them preserve their cherished memories and live healthier lives.

Note: The above response is a fictional TV spot script for Gilead's Hepatitis C campaign targeted at Baby Boomers. The content of the actual TV spot may vary depending on Gilead's campaign strategy and messaging.

Gilead TV commercial - Hepatitis C and Baby Boomers produced for Gilead was first shown on television on October 23, 2016.

Frequently Asked Questions about gilead tv spot, 'hepatitis c and baby boomers'

If you were born between 1945 and 1965, now is the time to consider getting tested for the hepatitis C virus. Baby boomers are five times more likely to have the hepatitis C virus, according to the U.S. Centers for Disease Control and Prevention. Email Ask an expert: Why should baby boomers get tested for hepatitis C?

If you were born between 1945 and 1965, you should talk to your doctor about getting tested for hepatitis C. That's because Baby Boomers have higher rates of hepatitis C than other generations.

Individuals born between 1945–1965 (baby boomer birth cohort) are five times more likely to have hepatitis C than other age groups due to blood transfusions and medical procedures performed before the discovery of the virus.

One in 30 baby boomers – the generation born from 1945 through 1965 – has been infected with hepatitis C, and most don't know it. Hepatitis C causes serious liver diseases, including liver cancer (the fastest-rising cause of cancer-related deaths) and is the leading cause of liver transplants in the United States.

Those individuals most at risk for hepatitis C infection are: People who had blood transfusions, blood products, or organ donations before June, 1992, when sensitive tests for HCV were introduced for blood screening.

Rates of hepatitis C infection were highest during the 1960s–1970s, due in part to the virus spreading due to IV drug use, blood transfusions, tattoo placement or sexual transmission. Today's infection control and blood transfusion practices are much safer.

The United States Census Bureau defines baby boomers as "individuals born in the United States between mid-1946 and mid-1964". Landon Jones, in his book Great Expectations: America and the Baby Boom Generation (1980), defined the span of the baby-boom generation as extending from 1946 through 1964.

The main reason there is no vaccine for hepatitis C is because this virus has many strains, called genotypes, and many subtypes. To be effective, a vaccine must be able to protect against all or most of the genotypes and subtypes.

Heart disease Heart disease is the leading cause of death for both men and women over age 60. After age 45, the risk increases significantly.

The hepatitis C virus is a bloodborne virus and most infection occur through exposure to blood from unsafe injection practices, unsafe health care, unscreened blood transfusions, injection drug use and sexual practices that lead to exposure to blood.

Hepatitis C is transmitted primarily by exposure to blood containing the hepatitis C virus. Current research suggests that if you're in a long-term, monogamous relationship with a partner who has hepatitis C, your risk of contracting hepatitis C is quite low - unless you also have human immunodeficiency virus (HIV).

How long can you live with untreated hep C? The disease affects everyone differently, so there's no rule. But about 70% to 80% of people with will get chronic help C. Within 20 years, about 20% to 30% of those people will get cirrhosis.

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Actors

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Isabella Cappucci photo
Lisa London photo
Agenices

Agenices of the Gilead TV Spot, 'Hepatitis C and Baby Boomers'

Gilead TV commercial - Hepatitis C and Baby Boomers
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

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