What the Nike Flyknit TV commercial - Light. Strong is about.

The Nike Flyknit TV spot is a high-energy advertisement featuring retired basketball legend, Kobe Bryant. The commercial showcases the Flyknit footwear line by Nike, which is known for its unique design that provides both comfort and support.

The TV spot opens with Kobe Bryant dribbling a basketball on an empty court. He looks up at the camera and says, "What if you could have both? Light and strong?" The camera then pans out to reveal other basketball players in the background, wearing different versions of the Flyknit shoe.

The commercial proceeds with several quick shots of athletes wearing the Flyknit shoes, showcasing the product in different settings – on the court, in the gym, and out on the streets. The shoes are depicted as lightweight, secure, and agile, allowing athletes to perform at their best, no matter the environment.

The catchy background music, "2020" by Suuns, pumps up the adrenaline and adds to the overall feeling of excitement and motivation depicted in the commercial. The combination of the music and the visuals is designed to inspire and energize viewers, and to highlight the innovative technology behind the Flyknit shoe.

Throughout the commercial, Kobe Bryant delivers a series of powerful, inspirational lines, such as "What if every time you stepped on the floor, you could fly?" or "What if you had the power of a precision machine?" These lines, combined with the impressive visuals and the pulsating music, effectively create a feeling of excitement and motivation for viewers.

Overall, the Nike Flyknit TV spot is a powerful and inspiring advertisement that showcases the unique design and capabilities of the Flyknit footwear line. The commercial is an excellent way for Nike to market its product line to athletes looking for innovative and performance-enhancing footwear.

Nike Flyknit TV commercial - Light. Strong produced for Nike was first shown on television on January 18, 2014.