Dick's Sporting Goods is a leading American sporting goods retail company that was established in 1948 by Richard Stack. The company's headquarters is located in Pittsburgh, Pennsylvania, and it has o...
Dick's Sporting Goods has launched a new TV spot called "Swing Your Swing" that showcases the importance of individuality and self-expression in the game of golf. The ad opens with a group of golfers out on the course, all dressed in the standard golf outfit: collared shirt, khaki pants, and argyle socks. But, as the camera pans over, we see a young girl wearing a bright purple tutu and rainbow-striped leggings, ready to take her shot.
The ad then goes on to show a diverse group of golfers, including a young woman with bright pink hair, a man with a prosthetic leg, and a group of older women who seem to be having the time of their lives. As they take their shots, the ad emphasizes the importance of individuality and self-expression, with a voiceover saying, "Golf isn't just a game, it's an opportunity to show the world who you are—so don't be afraid to swing your swing."
The message of the ad is clear: golf is a game that should be accessible to everyone, regardless of age, ability, gender, or style. And Dick's Sporting Goods is committed to supporting this message by providing golfers with the equipment they need to express themselves on the course. From colorful golf balls to bright golf shoes, the ad encourages golfers to embrace their unique style and personality.
In conclusion, the Dick's Sporting Goods TV spot "Swing Your Swing" is a powerful reminder of the importance of individuality in the game of golf. By embracing our unique style and expression, we can make the game more accessible and enjoyable for all.
Dicks Sporting Goods TV commercial - Swing Your Swing produced for Dick's Sporting Goods was first shown on television on September 23, 2013.
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