TriCalm is a company that is dedicated to creating safe and effective solutions for people who suffer from skin sensitivity and itchiness. The company focuses on developing products that are gentle on...
TriCalm is a brand that aims to help those who experience dry, itchy or sensitive skin due to different factors, with their range of products. One of their campaigns was the TV spot called “Dry Winter Skin”.
This commercial featured people of all ages and skin types suffering from dry winter skin. In the ad, a woman is shown scratching her wrists due to dryness. Another man shows how his dry and cracked hands are causing him discomfort, while a little girl is shown scratching her face. The TV spot also shows a close-up of dry, flaky skin on an elbow.
As each person is shown dealing with dry skin in their own way, the voiceover explains how TriCalm can provide relief from such discomfort. TriCalm is marketed as a product that can quickly and effectively relieve dry skin, itching, and eczema.
The commercial concludes by urging viewers to give TriCalm a try to get relief from dry winter skin. The ad is simple yet effective in highlighting the problem of dry skin and positioning TriCalm as a solution to the issue.
Overall, the TriCalm TV Spot, 'Dry Winter Skin' aims to create empathy with people who suffer from dry skin during the winter months and offers a solution that appeals to anyone who wants quick and effective relief.
TriCalm TV commercial - Dry Winter Skin produced for TriCalm was first shown on television on November 17, 2014.
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Lindsay, Stone & Briggs, Inc. (LSB) is a full-service marketing agency based in Madison, Wisconsin, with a reputation for creating innovative and insightful campaigns. Established in 1977 by two adver...