KeyBank television commercial 2020

What the KeyBank TV commercial - Today is about.

KeyBank's TV Spot "Today" is a heartwarming and inspiring commercial that celebrates the importance of seizing the day and making the most of every moment. The commercial features the hit song "Today" by the talented indie rock artist Bahamas, which perfectly captures the spirit of the message.

The commercial opens with an early morning scene, showing a man waking up in his cozy bed, surrounded by the warm glow of the morning light. As the music starts to play, we see a series of snapshots featuring different people going about their day, from a businessman on a crowded subway to a teacher in a classroom to a family gathered around their kitchen table. Each person is shown engaging in different activities, whether it's taking a walk in the park, going for a run, cooking a meal, or simply enjoying a quiet moment alone.

Through it all, the beautiful lyrics of the song remind us that every day is a gift, full of endless possibilities and opportunities: "So don't wait until tomorrow, to live what you want to live today." The catchy melody and upbeat rhythm of the song perfectly capture the positive energy of the commercial, which leaves viewers feeling inspired and uplifted.

Overall, KeyBank's TV Spot "Today" is a powerful reminder to make the most of every day and to live life to the fullest. With its beautiful cinematography and infectious music, it's a commercial that is sure to leave a lasting impression on anyone who sees it.

KeyBank TV commercial - Today produced for KeyBank was first shown on television on May 3, 2020.

Song from commercial KeyBank TV Spot, 'Today' Song by Bahamas

"Lost in the Light" is a song by the Canadian musician Afie Jurvanen, who performs under the stage name Bahamas. It was released in 2012 as part of his album "Barchords." The song received critical acclaim and has become one of Bahamas' most well-known and beloved tracks.

Meaning and Themes"Lost in the Light" is a heartfelt and introspective song that explores the complexities of a failing relationship. The lyrics convey a sense of longing, loss, and the struggle to find meaning and clarity in the midst of emotional turmoil. The song's themes revolve around the pain of separation, the desire for reconciliation, and the search for solace in the darkness. It strikes a delicate balance between vulnerability and resilience, capturing the emotional journey of someone grappling with the end of a significant relationship.

Musical Style and InfluencesMusically, "Lost in the Light" is characterized by its gentle acoustic guitar melodies, soothing vocals, and a wistful atmosphere. Bahamas' stripped-down approach allows the song's emotional weight and lyrical depth to shine through. The song is often classified as folk-pop, with elements of indie and alternative influences. Bahamas' music draws inspiration from a range of genres, including folk, country, and soul, resulting in a unique and captivating sound.

Reception and Impact"Lost in the Light" has garnered widespread praise from both critics and fans alike. It has been praised for its introspective lyrics, evocative melodies, and the raw emotion conveyed in Bahamas' performance. The song's relatable themes and universal appeal have resonated with listeners, establishing it as a fan favorite.

The music video for "Lost in the Light" was directed by Scott Cudmore and features a visually captivating depiction of the song's themes. The video, along with live performances of the song, has helped to further popularize "Lost in the Light" and introduce it to a wider audience.

Overall, "Lost in the Light" is a poignant and introspective song that showcases Bahamas' songwriting prowess and emotional depth. Its timeless themes and captivating musicality have made it a standout track in Bahamas' discography and a beloved song among fans.