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Live Well Financial TV commercial - Home Equity Conversion Mortgages
LiveWell

LiveWell is an innovative and dynamic company that aims to revolutionize the way people approach health and wellness. With a mission to empower individuals to live their best lives, LiveWell offers a...

What the Live Well Financial TV commercial - Home Equity Conversion Mortgages is about.

Live Well Financial TV commercial - Home Equity Conversion Mortgages

Title: Live Well Financial TV Spot - Unlocking the Power of Home Equity Conversion Mortgages

Introduction:In this captivating television commercial by Live Well Financial, the focus is on Home Equity Conversion Mortgages (HECMs), a popular financial tool that enables homeowners to unlock the power of their home's equity. This innovative advertisement beautifully captures the essence of Live Well Financial's commitment to improving the lives of seniors by showcasing the benefits of HECMs. Let's dive into the details of this captivating TV spot.

Scene 1: The Beginning of a JourneyThe TV spot opens with a warm and inviting scene of a charming suburban neighborhood. The camera pans across a row of elegant houses, highlighting the sense of community and comfort that homeowners enjoy. Soft instrumental music sets the backdrop, creating a sense of relaxation and trust.

Scene 2: A Wise DecisionCut to a close-up shot of an aging couple sitting in their cozy living room. Their genuine smiles convey a sense of contentment and financial security. The husband, holding a stack of papers, looks towards his wife with a gleam of excitement in his eyes. He explains the numerous advantages of a Home Equity Conversion Mortgage, emphasizing how it has helped them achieve their dreams.

Scene 3: Showcasing the BenefitsAs the couple discusses the benefits, a series of captivating visuals showcase the advantages of an HECM. Starting with a shot of a couple enjoying their retirement by traveling the world, the TV spot transitions to a scene of a family gathered around a beautifully decorated dining table, symbolizing the financial freedom that HECMs can provide. Bold text appears on the screen highlighting the words "Retirement Dreams Fulfilled" and "Securing Your Family's Future."

Scene 4: Easy to Access, Hassle-Free ProcessThe commercial artfully focuses on the simplicity of accessing an HECM through Live Well Financial. A friendly representative appears, guiding the couple through the process with expertise and compassion. They emphasize Live Well Financial's commitment to providing hassle-free solutions and ensuring customer satisfaction.

Scene 5: A Community of TrustThe TV spot ends with a heartwarming scene of neighbors, previously unknown to the couple, gathering together for a barbecue in a beautifully landscaped backyard. Laughter, conversation, and smiles fill the air. The voiceover encourages viewers to embrace the Live Well Financial family and unlock the power of their home's equity, reminding them of the possibilities awaiting them with HECMs.

Conclusion:Live Well Financial's captivating TV spot for Home Equity Conversion Mort

Live Well Financial TV commercial - Home Equity Conversion Mortgages produced for LiveWell was first shown on television on March 13, 2018.

Frequently Asked Questions about live well financial tv spot, 'home equity conversion mortgages'

The Home Equity Conversion Mortgage (HECM) is the Federal Housing Administration's (FHA) reverse mortgage program which enables borrowers to withdraw some of the equity in their home. The borrower chooses how to withdraw their funds, whether in a fixed monthly amount or a line of credit or a combination of both.

HECMs boast many advantages to borrowers, including optional monthly mortgage payments,1 a growing line of credit,2 non-recourse loan protection, and no income limitations.

A Home Equity Conversion Mortgage (HECM), the most common type of reverse mortgage, is a special type of home loan only for homeowners who are 62 and older.

A conversion loan is a loan that rolls over, or converts, to a different loan structure after a certain term. Pricing both pieces of the loan at once allows you to account for the sequential closing and funding dates in the opportunity profitability calculations.

0.25-0.5 percent This switchover comes at a price – conversion fees range from 0.25-0.5 percent of the outstanding loan, depending on the lender. Conversion allows you to avoid documentation hassles and legal or inspection fees that balance transfer to other lenders will entail.

Cons of HECM Some of the potential disadvantages of getting a HECM include: You have to live in your home: When you get a HECM, your property must be your principal residence for much of the year. You'll have to pay back the HECM if you sell the home or want to move. Just like with a traditional mortgage.

HECM Purchase Reverse Mortgage Rates APR Illustration: 7.560% + . 50% Monthly MIP = 8.060% in total interest charges. Assumes $250,000 loan amount and includes . 50% Mortgage Insurance, standard 3rd party closing costs.

A HECM must be paid off when the last surviving borrower or Eligible Non-Borrowing Spouse: Dies. Sells their home, or. No longer lives in the home as their principal residence, meaning where they live for a majority of the year.

Most reverse mortgages today are called HECMs, insured by the Federal Housing Administration (FHA). It is called a “reverse” mortgage because, instead of making payments to the lender, the borrower receives money from the lender.

A “conversion rate” is the interest rate your lender offers you when you convert from one mortgage term to another. Conversion rates apply when you convert from a: variable rate to a fixed rate. convertible term to a fixed or variable term. line of credit to a fixed or variable term.

The credit conversion factor (CCF) is a coefficient in the field of credit rating. It is the ratio between the additional amount of a loan used in the future and the amount that could be claimed.

$6,000 A lender can charge the greater of $2,500 or 2% of the first $200,000 of your home's value plus 1% of the amount over $200,000. HECM origination fees are capped at $6,000. Lenders or their agents provide servicing throughout the life of the HECM.

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