What the Midas TV commercial - Knock Knock is about.

Title: Midas TV Spot, 'Knock Knock'

Int. Living Room - Day

The camera pans over a cozy living room, adorned with tasteful decorations. Soft light floods the space, creating a warm and inviting ambiance. A family of four, the Johnsons, are gathered on the couch, engrossed in their favorite TV show.

Father (John) leans back comfortably, his arm draped around his wife (Sarah). Their two children, a boy (Ben) and a girl (Emily), sit eagerly, their eyes fixed on the screen. The room is filled with laughter and joy.

Suddenly, there's a knock on the front door. The family looks at each other, curious but intrigued. John gets up and heads towards the door, his family watching expectantly.

John opens the door to reveal a Midas repairman, clad in a crisp uniform and a friendly smile.

Repairman: (Cheerfully) "Knock knock!"

Family: (In unison, excitedly) "Who's there?"

Repairman: "Midas."

The Repairman extends his hand, which John shakes, a slight nod of appreciation shared between them.

John: (Curiously) "Midas who?"

Repairman: (Grinning) "Midas, the Auto Repair Experts!"

The camera cuts to a montage of shots showcasing Midas technicians, hard at work in their state-of-the-art garages. The technicians are seen inspecting tires, fixing brakes, and providing top-notch car maintenance services. The visuals are accompanied by upbeat music that adds energy to the advertisement.

Int. Midas Garage - Day

The scene transitions to a bustling Midas garage, with mechanics engaging in their tasks, working efficiently as a team. The voiceover accompanies the shots.

Voiceover: "When it comes to car repairs and maintenance, trust the experts. Midas has been providing exceptional service for over 50 years. Whether you need routine maintenance or unexpected repairs, our skilled technicians are here for you."

Int. Living Room - Day

The camera returns to the Johnson family, eagerly watching the TV spot. Their eyes are filled with anticipation as they contemplate Midas as their go-to auto repair destination.

Int. Midas Garage - Day

The commercial ends with a final shot of the Midas logo displayed prominently. The voiceover concludes on a reassuring note.

Voiceover: "At Midas, we keep your vehicle running smoothly and safely. Trust Midas, the Auto Repair Experts, for all your car maintenance needs."

Fade out.

The Midas TV spot, titled "Knock Knock," successfully captures the curiosity and anticipation that arises when a friendly Midas repairman knocks on the door. It aims to highlight Midas as a trusted brand with skilled technicians dedicated to ensuring the smooth and safe operation of vehicles. The commercial invites viewers to consider Midas as their one-stop destination for all their car maintenance and repair needs.

Midas TV commercial - Knock Knock produced for Midas was first shown on television on October 1, 2013.