Overview of TravelocityTravelocity is an online travel agency that was established in 1996. It allows users to book flights, hotels, vacation packages, rental cars, and cruises. Initially, the website...
Travelocity's TV Spot, 'Cancelled,' is a poignant and humorous advertisement that centers around the common travel experience of experiencing a canceled flight. From the beginning of the ad, we see the main character, a hapless traveler, being informed by the airline staff that his flight has been canceled. He then embarks on a series of misadventures, including trying to find a place to sleep in the airport, seeking replacements to his flight in desperation, and even wandering aimlessly through the concourse.
All the while, various characters around him, including other travelers and airport staff, seem to be enjoying themselves immensely. One man is seen playing a guitar while waiting for a flight, while another group is laughing and taking selfies. The contrast between the main character's frustration and the joy of those around him perfectly illustrates the frustration of canceled flights.
However, a glimmer of hope emerges when the Travelocity Gnome, the brand's iconic mascot, appears on the scene. He offers the traveler a ray of hope, suggesting he book a new flight through Travelocity. The bit of humor at the end is that he's riding an oversized remote-controlled airplane, which he confidently assures the traveler he can ride to his destination.
The ad's tone thus expertly blends humor with sincerity, capturing the joy and frustration of travel while emphasizing Travelocity's mission to help travelers find better solutions and improve their experience. By focusing on a common travel experience, the ad connects with a broad audience and highlights the value of booking with Travelocity.
Travelocity TV commercial - Cancelled produced for Travelocity was first shown on television on April 24, 2016.
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