Uber is a ridesharing company that was founded in 2009. The idea behind the company was to create a platform that would connect riders with drivers through a mobile app. Over the years, Uber has becom...
Uber is making waves with its latest TV spot, 'Rolling With the Champion,' which features Los Angeles Lakers players Lonzo Ball and Kyle Kuzma. The ad begins with Ball and Kuzma hailing an Uber ride, prompting the driver to excitedly drive off, with Ball and Kuzma in tow.
As they ride through the city, the Uber driver can't help but express his fandom for the NBA athletes. Ball and Kuzma take the opportunity to give the driver a few pointers on his Uber driving skills, including tips on how to take the best routes through the city.
The ad is a playful nod to the partnership between Uber and the Los Angeles Lakers, showcasing the ride-sharing company's commitment to getting riders to their destination in a safe, quick, and efficient manner.
The spot is part of Uber's broader campaign to connect with basketball fans. Meanwhile, the commercial's lighthearted tone and use of star power makes it a standout among the traditional ride-share company ads. Overall, the 'Rolling With the Champion' commercial is a perfect example of how brands can use celebrity endorsements and humor to create memorable advertising content.
Uber TV commercial - Rolling With the Champion produced for Uber was first shown on television on November 2, 2017.
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