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Perdue Farm TV commercial - Vegetarian Diet
Perdue Farms

Perdue Farms: A Legacy of Quality and SustainabilityPerdue Farms is a renowned American company that has left an indelible mark on the agricultural industry. Founded in 1920 by Arthur W. Perdue, the c...

What the Perdue Farm TV commercial - Vegetarian Diet is about.

Perdue Farm TV commercial - Vegetarian Diet

Title: Perdue Farm TV Spot: 'Vegetarian Diet'

Introduction:Perdue Farms, a renowned poultry producer, recently released a captivating television advertisement that challenges the conventional perception of farming and the ingredients that go into their products. Entitled 'Vegetarian Diet,' this thought-provoking commercial seeks to educate and inform consumers about the compassionate approach taken by Perdue Farms when it comes to raising their chickens. Through a harmonious blend of storytelling and visuals, the TV spot aims to showcase the company's commitment to sustainability, ethical practices, and the health benefits of their products.

Body:

1. Setting the Stage:The scene opens with a picturesque countryside landscape, where we find ourselves in the heart of a Perdue farm. Lush green fields stretch out as far as the eye can see, while the comforting sound of chirping birds fills the air. As the camera seamlessly transitions between different scenes across the farm, it establishes a sense of serenity and establishes the idyllic environment in which these chickens are raised.

2. The Narrator's Voice:A gentle voiceover accompanies the visuals, urging viewers to challenge their assumptions and consider the impact of their dietary choices. The narrator emphasizes the importance of understanding the origins and nutritional value of the food we consume, sparking viewers to question what they truly know about farming and the wellbeing of the animals involved.

3. The Unexpected Revelation:Suddenly, the camera pans to reveal a group of chickens pecking around in a sun-drenched, lush vegetable garden. This surprising sight challenges the notion of traditional, grain-based chicken feed. The narrator explains that Perdue Farms has taken a unique approach, allowing their chickens to enjoy a vegetarian diet. The emphasis on a plant-based feed highlights Perdue's commitment to sustainability, animal welfare, and the health aspects of their chickens' diets.

4. The Farmer's Perspective:In a heartwarming scene, the commercial introduces viewers to a genuine farmer who truly cares about his flock. Dressed in traditional farming attire, he passionately explains the benefits of a vegetarian diet for chickens. He shares how it enhances the flavor and quality of the meat, while also promoting the well-being of the animals. This farmer, along with others, is dedicated to reimagining the farming industry by implementing sustainable practices.

5. A Feast for the Senses:Next, the camera focuses on a beautiful farm-to-table spread, complete with mouth-watering dishes prepared using Perdue chicken. The narrator points out the superior taste and tenderness resulting from the chickens' vegetarian diet, and the farm-to-table concept emphasizes the company's dedication to freshness and sustainability.

6. Inspiring Change:The commercial concludes by encouraging viewers to reconsider their dietary choices and support Perdue Farms' mission of responsible and ethical farming. The narrator reminds us that with each purchase, we are not only nourishing our bodies but also supporting a new era of farming, where tradition and innovation coexist to create a sustainable and compassionate future.

Conclusion:Perdue Farms' TV spot, 'Vegetarian Diet,' challenges preconceived notions about poultry farming, offering a fresh perspective on the ingredients and practices behind their products. By showcasing the harmony between animals, nature, and a vegetarian diet, this thought-provoking advertisement encourages viewers to make informed choices while supporting sustainability, animal welfare, and their own well-being. Through its captivating storytelling, 'Vegetarian Diet' hopes to inspire positive change within the farming industry and in the hearts of consumers.

Perdue Farm TV commercial - Vegetarian Diet produced for Perdue Farms was first shown on television on May 12, 2013.

Frequently Asked Questions about perdue farm tv spot, 'vegetarian diet'

The USDA verifies that all our chickens are fed a 100% vegetarian diet, with no animal by-products, and cared for in a clean, safe environment.

That's one way to mix up a “balanced, protein-rich diet,” but it's not our way. Our all-vegetarian-fed chickens get protein from soybeans, and fats from vegetable oils – mixed with corn and other grains for energy, along with vitamins, minerals and probiotics that help keep them healthy without antibiotics.

Our chickens are fed an all-vegetarian diet that includes grains – primarily corn and soybeans (in the form of soy meal), mixed with vitamins, minerals and amino acids to ensure a nutritionally balanced diet.

The company's now-famous slogan, “It takes a tough man to make a tender chicken®,” helped make PERDUE® a household name.

A pollotarian diet is a type of semi-vegetarianism in which chicken is allowed, but red meat and pork are not. Some pollotarians may also include eggs and dairy in their diet. Those who eat fish and seafood are considered pesce-pollotarians.

Today, most commercial egg laying hens are fed a vegetarian, corn and soybean-based diet, even though they are not naturally vegetarians.

Perdue believes that when chicken is properly raised, there's nothing better. That's why we use all veggie feed, our farmers raise free-range chickens and more organic chickens than anyone else in the U.S. to make our chicken taste extraordinary.

Our chickens are fed an all-vegetarian diet that includes grains – primarily corn and soybeans (in the form of soy meal), mixed with vitamins, minerals and amino acids to ensure a nutritionally balanced diet.

Vegetarian diets vary in what foods they include and exclude: Lacto-vegetarian diets exclude meat, fish, poultry and eggs, as well as foods that contain them. Dairy products, such as milk, cheese, yogurt and butter, are included. Ovo-vegetarian diets exclude meat, poultry, seafood and dairy products, but allow eggs.

Lacto-ovo vegetarian diets exclude meat, fish and poultry, but allow dairy products and eggs. Pescatarian diets exclude meat and poultry, dairy, and eggs, but allow fish. Vegan diets exclude meat, poultry, fish, eggs and dairy products, as well as foods that contain these products.

Eliminating the potential disease risk with animal by-products supports our no-antibiotics-ever approach to raising healthy chickens. Our all-vegetarian diet is also easier for the chickens to digest. Of course, a company that uses antibiotics can get away with lower quality feed ingredients.

The labeling claim “vegetarian fed” means that the animals used to produce the meat, dairy, or eggs were fed a vegetarian diet with no animal products.

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Agenices of the Perdue Farm TV Spot, 'Vegetarian Diet'

Perdue Farm TV commercial - Vegetarian Diet
The VIA Agency

The VIA Agency is a full-service advertising agency that has been in operation for over 20 years. Founded in 1993, the company is headquartered in Portland, Maine, but has active operations throughout...

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