The University of Tennessee is a renowned institution of higher education that has been a home to many students over the years. The school is proud of its rich history, its esteemed faculty and its commitment to excellence. The university is often celebrated for its Big Orange traditions, many of which have evolved over time to become hallmarks of the UT experience.
In a recent TV spot, the university highlights some of these traditions, showcasing the spirit and pride that are at the heart of the Tennessee community. The spot opens with a panoramic view of the Knoxville campus, as a voiceover offers insights into the history of the university and its longstanding traditions.
From there, the spot segues into a montage of clips and images that capture the essence of Tennessee pride. We see students gathering to watch the iconic "Vol Walk," which is a pre-game tradition where the football team walks through a sea of fans to get to the stadium. We also see fans tailgating, wearing orange and white gear, and showcasing their passion for the "Vols."
But the UT experience is about more than just football. The TV spot also highlights other aspects of university life, such as the Pride of the Southland marching band, which is known for its rousing halftime performances. There are also scenes of students participating in research, studying at the library, and engaging with faculty members in the classroom.
Throughout it all, the spot stresses the importance of the Tennessee community, and how it has come together over the years to create a unique and inspiring culture. Whether you're a student, an alum, or just a fan of the Vols, the spirit of Tennessee is something that can't be matched.
Overall, the University of Tennessee's Big Orange traditions are an integral part of the university's history and identity. Through this TV spot, viewers are able to catch a glimpse of what makes Tennessee so special, and what continues to keep its spirit alive.
University of Tennessee TV commercial - Big Orange Traditions produced for University of Tennessee was first shown on television on November 23, 2020.
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