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Advertisers of the 2013 Buick Encore TV Spot, 'Dinosaurs' Song by They Might Be Giants

2013 Buick Encore TV commercial - Dinosaurs
Buick

Buick is an American automobile company that has been around for over 100 years. Founded in 1903 by David Dunbar Buick, it initially focused on producing internal combustion engines before transitioni...

What the 2013 Buick Encore TV commercial - Dinosaurs is about.

2013 Buick Encore TV commercial - Dinosaurs

In 2013, Buick released a new TV spot for their Encore model, featuring the iconic American alternative rock band, They Might Be Giants. The commercial was titled "Dinosaurs" and showcased the compact SUV cruising through city streets while a family of dinosaurs peered out from the windows.

The accompanying song was also titled "Dinosaurs," and it featured quirky lyrics that matched the playful nature of the commercial. The upbeat tune and silly lyrics made for a catchy and memorable jingle, making the commercial stand out from other car commercials at the time.

Throughout the commercial, the animated dinosaurs are depicted enjoying modern amenities such as the car's touchscreen and sunroof, adding an element of humor and whimsy. The overall message of the commercial was clear, Buick's Encore is not only advanced in technology but also appeals to the young at heart.

The commercial was a hit with audiences, as it gained a significant amount of attention and praise from both critics and consumers. The clever use of humor and creativity in the commercial showcased Buick's commitment to innovation and appealing to a wider audience.

In conclusion, the 2013 Buick Encore TV spot, featuring They Might Be Giants and the dinosaurs, was a lighthearted, fun, and successful marketing campaign that effectively conveyed Buick's message to potential buyers.

2013 Buick Encore TV commercial - Dinosaurs produced for Buick was first shown on television on March 17, 2013.

Song from commercial 2013 Buick Encore TV Spot, 'Dinosaurs' Song by They Might Be Giants

"The Guitar" is a song by the alternative rock band They Might Be Giants ). It was released in 1992 as a single from their album "Apollo 18." The track is known for its catchy melodies and witty lyrics, which are characteristic of the band's style.

The song features a unique structure, with each verse beginning with the line "Hey, who's that playing the guitar?" and then introducing a different character or scenario. The lyrics are often nonsensical and surreal, but they create a playful and imaginative atmosphere.

"The Guitar" showcases the band's eclectic musical style, incorporating elements of rock, pop, and even a hint of country. The instrumentation includes guitars, drums, bass, and keyboards, with occasional solos performed by different band members during live performances.

They Might Be Giants is known for their clever and quirky songwriting, and "The Guitar" is no exception. The song's lyrics and melodies are designed to be memorable and enjoyable, and they often leave listeners with a sense of whimsy and wonder.

Overall, "The Guitar" by They Might Be Giants is a fun and catchy song that exemplifies the band's unique musical style and lyrical creativity.

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Watch 2013 Buick Encore TV Commercial, 'Dinosaurs'

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Actors

Actors who starred in 2013 Buick Encore TV Spot, 'Dinosaurs' Song by They Might Be Giants

Colin Owens photo
Kevin Bacon photo
Agenices

Agenices of the 2013 Buick Encore TV Spot, 'Dinosaurs' Song by They Might Be Giants

2013 Buick Encore TV commercial - Dinosaurs
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

2013 Buick Encore TV commercial - Dinosaurs
Engage M-1

Engage M-1 is a company that specializes in the development and manufacturing of electric motorcycles. The company was founded in 2019 by a team of passionate engineers who shared a common goal of dev...

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2013 Buick Encore
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