Kinder Morgan is an energy infrastructure company based in the United States. The company operates one of the largest pipeline networks in North America, transporting and storing natural gas, crude oi...
Kinder Joy is a popular chocolate brand that has been known for its innovative and creative marketing strategies. In one of their TV spots, they collaborated with the blockbuster movie 'Jurassic World: Fallen Kingdom' to provide a unique and thrilling experience to their audience.
The TV spot starts with a group of children holding Kinder Joy chocolate in their hands and eagerly watching the movie. Suddenly, the cinema screen shakes, and a roaring sound interrupts the movie. The children look around, puzzled, and suddenly the screen cracks open, revealing a real-life dinosaur from the movie.
The children are thrilled and amazed as they witness the dinosaur's massive presence in the cinema hall. They hold out their Kinder Joy chocolate as a piece of the dinosaur's food, and the dinosaur slowly approaches and promptly eats the chocolate with its mouth. The children are thrilled and excited, and the TV spot ends with the tagline, "Feed Your Joy with Kinder Joy."
This TV spot is a brilliant marketing strategy as it combines the child's love for dinosaurs and chocolates into one unique experience. It enables the children to connect and become an integral part of the movie, making their Kinder Joy experience more delightful and memorable.
In conclusion, the Kinder Joy TV spot combines creativity, innovation, and marketing strategy to offer a unique and engaging experience to their target audience. It is an excellent example of successful marketing by incorporating the child's love for dinosaurs and chocolates into one creative masterpiece.
Kinder Joy TV commercial - Jurassic World: Fallen Kingdom produced for Kinder was first shown on television on June 6, 2018.
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