IntroductionChipotle Mexican Grill is a popular fast-casual restaurant that specializes in Mexican food. The company was founded in 1993 by Steve Ells and has since grown to become one of the most pop...
Chipotle Mexican Grill has released a new TV spot featuring a young man named Carson. The ad promotes a new offer from the fast-casual chain - a zero delivery fee for orders exceeding $10. In the commercial, we see Carson in various settings, including his office and his home, ordering Chipotle through the app and enjoying his food while he goes about his business.
What sets Carson apart, however, is his demeanor – he is always polite, courteous, and considerate to everyone he interacts with. The ad portrays him as a "good person," which is reflected in his attitude towards the workers delivering his food. When the delivery person arrives, Carson offers him a bottle of water as a kind gesture. He even goes as far as to tip the driver with extra cash, much to the latter's surprise.
The ad focuses on the theme of kindness and encourages customers to follow Carson's example. By promoting the delivery fee waiver, Chipotle hopes to attract more customers to the app and encourage them to order their food without leaving the comfort of their homes.
Overall, the Chipotle Mexican Grill TV Spot 'Carson: Good Person: $0 Delivery Fee' is a heartwarming and feel-good commercial that conveys a relevant message of kindness and consideration. It's a smart move by the brand to leverage current public sentiments and offer a discount while also promoting a positive message.
Chipotle Mexican Grill TV commercial - Carson: Good Person: $0 Delivery Fee produced for Chipotle Mexican Grill was first shown on television on November 28, 2022.
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