What the Susan G. Komen for the Cure TV commercial - Leading Cause is about.
The Susan G. Komen for the Cure TV spot titled 'Leading Cause' is an emotional and powerful advertisement that calls attention to the alarming rate of breast cancer diagnosis and highlights the work of the organization in the fight against the disease.
The ad opens with a stark message: "Breast cancer is the leading cause of cancer death in women under 40." As the screen fades to a woman sitting alone in a dimly lit room, she speaks directly to the camera, telling her personal story of breast cancer diagnosis and her fight against the disease. The woman speaks candidly about her fears, her struggles and her hopefulness, all the while urging viewers to take action in the fight against breast cancer.
As the ad continues, scenes of women undergoing chemotherapy, receiving mammograms, and participating in Susan G. Komen for the Cure events highlight the breadth of support and resources available through the organization. The ad closes with the voice-over: "75% of every dollar goes to directly fighting breast cancer. Join us in the fight for the cure."
Overall, the 'Leading Cause' TV spot is a heartfelt and poignant representation of the Susan G. Komen for the Cure organization. The ad combines powerful messages about the grave reality of breast cancer diagnosis with images of hope, strength and perseverance, all while calling upon viewers to join the fight and support this important cause.
Susan G. Komen for the Cure TV commercial - Leading Cause produced for
Susan G. Komen for the Cure
was first shown on television on October 12, 2021.
Frequently Asked Questions about susan g. komen for the cure tv spot, 'leading cause'
The mission of the Susan G. Komen Breast Cancer Foundation is to eradicate breast cancer as a life-threatening disease by advancing research, education, screening, and treatment. The Komen Foundation has Affiliates in more than 100 US cities.
Pinkwashing. Komen is a key entity in the controversy over "pinkwashing". The term has been used to describe two different situations: (1) organizations getting disproportionate publicity for donating very little, and (2) organizations using the pink ribbon to promote products that may be carcinogenic.
1977 Susan Goodman Komen is diagnosed with breast cancer, a disease rarely discussed in public and about which there is scarce information and few medical options. 1978 First Lady Betty Ford goes public with her breast cancer diagnosis and mastectomy, helping to plant the seeds for greater awareness of the disease.
This ribbon signifies the promise Komen Founder Nancy G. Brinker made to her dying sister, Susan G. Komen, to do what she could to end breast cancer. Today, any generic pink ribbon can be used to represent breast cancer awareness while the Komen “running ribbon” is reserved solely for use by Susan G.
1983
Nancy Brinker, Founding Chairman of the Komen Foundation, organized the first Race for the Cure in Dallas, Texas in 1983. The Race for the Cure is now the largest series of 5K runs in the United States.
The first Komen Race for the Cure was held on October 2, 1983 in Dallas and drew 800 people. By the end of 1983, the Foundation had raised $150,000, according to Winning the Race. In 1983, Brinker decided to hold a 5K road race, tapping into the popularity of jogging to get people involved.
Pinkwashing is a form of cause marketing that uses a pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations.
The two that we suggest as far better alternatives to Komen for research are METAvivor and Breast Cancer Research Foundation (BCRF), both of which spend at least 90% of their expenditures on research grants.
In 2012, Susan G. Komen halted funding for screening exams for Planned Parenthood, a move many saw as a politicization of the cause. Though the decision was reversed, it caused the resignation of several staff members and damaged public perception.
Breast cancer is highly treatable in its early stages, and the outlook is generally very positive. Advanced cancer is not curable in most cases, according to the ACS . Still, treatment can often help: shrink the cancer.
The event started as National Breast Cancer Awareness Month (NBCAM) in October of 1985. This was a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries to promote mammograms as the most effective tool to fight breast cancer.
The history of Breast Cancer Awareness Month
The event began in 1985 as a week-long awareness campaign by the American Cancer Society, in partnership with Imperial Chemical Industries. It eventually extended to a month-long event. In 1992, the pink ribbon came into play.
