What the Ram Trucks Power Days TV commercial - Shift is about.

Ram Trucks' Power Days TV Spot 'Shift' is a visually stunning advertisement that celebrates the power and capability of Ram trucks. The ad features a series of images showcasing the ruggedness of a Ram truck as it powers through rough terrain and challenging conditions.

From the very beginning of the ad, viewers are struck by the commanding presence of the Ram truck as it navigates through rocky mountains and desolate landscapes. The truck's engine roars to life, and the camera follows its journey from the driver's perspective, offering viewers an immersive experience.

As the truck passes each obstacle with ease, the narrator's voiceover highlights the truck's impressive capabilities: "shift your expectations, shift your perception, shift the standard," he intones. The ad implies that, with the power of a Ram truck, drivers can overcome any challenge and achieve impossible feats.

But it's not just the truck's strength that's emphasized in the ad; its versatility is also celebrated. The truck is shown carrying heavy loads of cargo, as well as towing other vehicles. Meanwhile, the interior is showcased as a comfortable and sophisticated space, with state-of-the-art features and a modern design.

Overall, Ram Trucks' Power Days TV Spot 'Shift' is a powerful and captivating advertisement that effectively communicates the strength, capability, and versatility of a Ram truck. With its striking visuals and compelling narration, it encourages viewers to shift their expectations and embrace the limitless possibilities that come with driving a Ram truck.

Ram Trucks Power Days TV commercial - Shift produced for Ram Trucks was first shown on television on October 28, 2020.