What the Truth TV commercial - Joes Story: Opioids is about.

Title: Joe's Story: Opioids

: In a world where addiction silently steals lives, one man's story shines a light on the devastating truth of opioids.

: Meet Joe, a hardworking father, who never imagined how quickly his life would fall apart.

: Before addiction took hold, Joe's life was full of joy and love. But when chronic pain struck, he was prescribed opioids. That's when his world started to crumble.

: Joe placed his trust in the hands of his doctor, unaware of the slippery slope he was about to embark on.

: At first, the pills dulled the pain and made life bearable. But as time passed, Joe needed more to achieve the same relief. The side effects began to manifest, slowly taking control.

: Opioids turned Joe into someone he didn't recognize. The man who once held everything dear now lived only for his next fix.

: In the darkest

Truth TV commercial - Joes Story: Opioids produced for Truth was first shown on television on June 20, 2018.