What the Almay Age Essentials Makeup TV commercial - Multi-Benefit is about.

Almay, one of the leading cosmetic brands, recently launched a new TV spot for their Age Essentials makeup line named 'Multi-Benefit' featuring supermodel and actress, Elaine Irwin. The 30-second commercial targets women above the age of 50 who want to achieve a youthful and radiant look with minimal effort.

The commercial begins with Elaine Irwin applying Almay's Age Essentials foundation as the voiceover speaks about the product's numerous benefits. The brand claims that the makeup simultaneously moisturizes, reduces the appearance of lines and wrinkles, and provides full coverage. The shot then cuts to Elaine posing and smiling confidently, showcasing the product's shining results.

The actress goes on to apply the Age Essentials Concealer and expresses her love for it being lightweight and hydrating. The product also claims to enhance natural radiance while diminishing dark circles and puffiness around the eyes.

The commercial ends with Elaine striking a pose and declaring Almay's Age Essentials Challenging the common belief of beauty products only benefiting women in their younger years, Elaine insists that women over 50 also deserve to look and feel beautiful.

The TV spot's emphasis on the product's multi-benefits that cater to women over 50, alongside Elaine Irwin's endorsement, resonated with women worldwide. The commercial's message is that age is just a number, and with Almay's Age Essentials makeup line, women can look and feel their best, regardless of their age.

Almay Age Essentials Makeup TV commercial - Multi-Benefit produced for Almay was first shown on television on August 29, 2016.