What the Ad Council TV commercial - Blocked: Chainsaw is about.

Title: Blocked: Chainsaw - An Ad Council TV Spot

Introduction:The Ad Council, known for their impactful public service announcements, created a captivating television spot titled "Blocked: Chainsaw." This emotionally charged advertisement serves as a wake-up call to the dangers of distracted driving. Through a series of powerful visuals and a gripping storyline, the Ad Council aims to highlight the potentially fatal consequences of using mobile phones while behind the wheel.

Synopsis:The TV spot begins with a peaceful countryside setting. The camera pans to a young man named Alex, getting ready to embark on a road trip with his friends. The excitement and adventure in the air are palpable. However, as Alex slides behind the wheel and starts the engine, a notification sound on his phone distracts him. Without thinking, he picks it up.

As Alex reads the incoming text message, the scene abruptly shifts to a surreal, nightmarish setting. The serene countryside transforms into a dark, twisting maze of twisted metal and chaos. The camera zooms in on the phone screen, showing the text message: "Hey, where are you guys?"

Suddenly, a terrifying figure emerges from the shadows, carrying a menacing chainsaw. This horrifying antagonist is a personification of the potentially fatal consequences that could await Alex due to his split-second decision to use his phone while driving. The chainsaw-wielding antagonist pursues Alex relentlessly through the maze, the sound of the chainsaw roaring louder with each passing moment.

As Alex frantically navigates through the maze, desperately trying to evade the relentless attacker, a series of images flash across the screen. These images represent the potential consequences of distracted driving, including car crashes, devastated families, and shattered lives.

Finally, as Alex reaches a dead-end in the maze, the camera pans back to reality. The dark, eerie maze vanishes, and Alex finds himself suspended in mid-air, moments away from the chainsaw-wielding antagonist. With adrenaline pumping through his veins, he regains control of his senses and tosses the phone aside.

The scene transitions smoothly to Alex, now safely stopped on the side of the road, breathless and trembling. The horror and relief are visible on his face as he realizes the magnitude of the danger he narrowly avoided. A powerful message appears on the screen: "Distracted driving can end lives. Put the phone down."

Ending:"Blocked: Chainsaw" concludes with a powerful call to action, urging viewers to resist the temptation of using their phones while driving. The Ad Council's message is crystal clear:

Ad Council TV commercial - Blocked: Chainsaw produced for Ad Council was first shown on television on March 4, 2013.