What the Palmolive Soft Touch TV commercial - Hand Models is about.

Title: Palmolive Soft Touch TV Spot: Hand Models

Introduction:In the world of commercials, brands strive for creativity and uniqueness to capture the attention of their target audience. A TV spot that stands out in this regard is the Palmolive Soft Touch commercial, aptly titled 'Hand Models'. In this unconventional advertisement, Palmolive takes a playful and innovative approach to showcase the benefits of their Soft Touch dishwashing liquid. Let's dive into the details of this captivating TV spot.

Scene 1:The commercial opens to an elegant, well-lit studio where uniquely beautiful, yet slightly unorthodox, individuals gather. These individuals are not your typical hand models but have intricate and expressive hands that have been expertly adorned with rings, intricate henna designs, or even colorful tattoos. Their hands symbolize diversity and individuality, reflecting Palmolive's inclusive approach.

Scene 2:The camera zooms in on one hand model as she holds an ordinary drinking glass. The minute details of her hands, such as the perfectly manicured nails and the graceful movements, highlight their importance in delivering a captivating message. The voice-over begins, emphasizing the importance of soft, beautiful hands, and how they can express so much about a person.

Scene 3:As the camera pans out, we see other hand models, each holding different kitchen utensils or dishes. Some models are holding delicate wine glasses, others are gripping sturdy cooking utensils like a frying pan, and a few present their hands theatrically positioned in a way that showcases the intricate movements your hands make while doing household chores.

Scene 4:In this scene, the camera focuses on a colorful and mesmerizing set, reminiscent of an artist's palette. The models dip their hands into bowls of Palmolive Soft Touch dishwashing liquid. The vibrant colors of the dish soap create a visually stunning and captivating effect. The voice-over highlights the nourishing ingredients of Soft Touch that care for your hands while effectively tackling grease and stains.

Scene 5:As the models begin washing their hands with Palmolive Soft Touch, the commercial zooms in, focusing on the mesmerizing bubbles forming as they massage their hands. The bubbling effect represents the gentle cleansing and softening power of the dish soap, leaving the hands irresistibly soft, smooth, and moisturized.

Scene 6:The commercial concludes with all the hand models showcasing their palms gently touching and interlacing their fingers, symbolizing the unity and connection created through household chores and everyday activities. The tagline appears

Palmolive Soft Touch TV commercial - Hand Models produced for Palmolive was first shown on television on June 5, 2013.