What the United Way TV commercial - Raise is about.

The United Way TV spot, 'Raise', is a heartwarming and inspiring advertisement that aims to raise awareness for the organization and its mission. The ad begins with a man walking through the streets, carrying a ladder on his shoulder. As he passes by various buildings and landmarks, the camera shifts to show individuals and groups in need that he could potentially help, from a homeless person sitting on the side of the street to a group of children playing soccer with worn-out equipment.

As the man climbs up the ladder, the camera zooms in on his hand, revealing that he is holding a United Way donation form. He then tears the form into small pieces and sprinkles them over the city, symbolizing the power of individual donations adding up to make a big difference in the community.

The ad concludes with a call to action for viewers to "raise their hand" and donate to United Way to help those in need. The uplifting message of the TV spot is that everyone can make a difference, no matter how small their contribution might seem.

Overall, this United Way TV spot is a thought-provoking and emotional reminder of the importance of charitable giving and community involvement. By highlighting the impact of individual donations and encouraging more people to get involved, the ad effectively promotes United Way's mission and helps to inspire positive change in the world.

United Way TV commercial - Raise produced for United Way was first shown on television on August 9, 2021.