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Mathews Inc. TV commercial - Mathews Custom BowBuilder: Mathews By You
Mathews Inc.

Mathews Inc. is a renowned company that specializes in the manufacturing of archery equipment in the United States. The company was originally founded in 1992 by Matt McPherson, who is a passionate ar...

What the Mathews Inc. TV commercial - Mathews Custom BowBuilder: Mathews By You is about.

Mathews Inc. TV commercial - Mathews Custom BowBuilder: Mathews By You

In a world where archery meets customization, Mathews Inc. unveils their revolutionary TV spot, 'Mathews Custom BowBuilder: Mathews By You.' This advertisement takes viewers on an exhilarating journey into the realm of personalized archery equipment, offering a unique experience for every passionate archer out there.

The commercial opens with a captivating aerial shot of a stunning forest, bathed in the golden rays of the setting sun. Nature's serenity sets the tone, inviting viewers into a tranquil world where archery reigns supreme. As the camera pans across the breathtaking landscape, it gradually focuses on a lone archer, poised and ready with a Mathews bow.

Suddenly, an enigmatic voiceover resonates, capturing the essence of the Mathews Custom BowBuilder experience. "Transform your archery dreams into reality," it whispers, drawing viewers deeper into the allure of customization. The screen illuminates with vibrant imagery, showcasing an array of archers, each equipped with a distinctive Mathews bow tailored to their unique style.

The ad transitions to a bustling workshop, bustling with activity as skilled craftsmen meticulously handcraft each bow. The camera zooms in, highlighting the intricate details and precision behind the creation of these masterpieces. A blend of artistry and technology, Mathews Custom BowBuilder materializes as a true testament to the company's dedication to exceptional archery.

The narrative unfolds, highlighting the user-friendly customization process. An enthralled archer places their personalized touch on the bow by selecting from an extensive range of colors, grips, and accessories. With each choice, the bow transforms into a physical manifestation of the archer's individuality and aspirations.

The TV spot cleverly incorporates testimonials from satisfied customers, their passion emanating through their words. Archers from all walks of life share their experiences, triumphs, and the significance of connecting with their custom Mathews bows. From competitive target shooting to immersive hunting adventures, the versatility of Mathews bows shines through, leaving a lasting impact on those who wield them.

As the ad nears its conclusion, the camera pans back to the archer from the opening scene, rekindling that initial sense of tranquility. The archer takes a deep breath, drawing the bowstring back and releasing it with a resounding twang. The arrow soars gracefully through the air, hitting its target with unmatched precision. The screen fades to black, leaving viewers in awe of the sheer power and accuracy offered by a Mathews Custom BowBuilder bow.

Wrapping up the captivating Mathews Inc

Mathews Inc. TV commercial - Mathews Custom BowBuilder: Mathews By You produced for Mathews Inc. was first shown on television on August 6, 2019.

Frequently Asked Questions about mathews inc. tv spot, 'mathews custom bowbuilder: mathews by you'

Matt McPherson "How We Got Here" by Matt McPherson, Founder & CEO In 1992, I invented Solocam technology and started Mathews Archery. From the very first bow design to the latest flagship model, our intention is, and has always been, to maintain every aspect of the build in-house.

But it wasn't until selling his interest in McPherson Archery back in the mid-'80s that Matt was able to go his own way. Determined to start a new and different kind of bow company at home in the Upper Midwest, Matt first set up shop in Austin, Minnesota, then found the perfect spot in Sparta, Wisconsin.

Mathews Archery's mission statement is "To get out and enjoy the great outdoors, to conquer your harvest, and to have fun doing it."

Mathews Archery began in 1992 when Matt McPherson created the company based on his first compound bow with Solocam technology. But the seeds to one of the industry's most successful archery companies began many years earlier thanks to McPherson's passion.

Our goal is to build bows that outperform their price. You can be confident in your investment knowing all our bows are designed and built in the USA and backed by a lifetime warranty. We also partner with the best Pro Shops and retailers in the world to deliver expert sales and service. "We build bows you can trust."

bowyer A bowyer is a master-craftsman who makes bows. Though this was once a widespread profession, the importance of bowyers and of bows was diminished by the introduction of gunpowder weaponry. However, the trade has survived and many bowyers continue to produce high-end bows.

Our goal is to build bows that outperform their price. You can be confident in your investment knowing all our bows are designed and built in the USA and backed by a lifetime warranty. We also partner with the best Pro Shops and retailers in the world to deliver expert sales and service. "We build bows you can trust."

Immortalized by the Mongols during the 3rd-century onwards, the Mongolian recurve bow is widely considered one of the most powerful, and deadly, bows in history. These bows could famously shoot with pinpoint accuracy at over 500 yards (450+ meters), and were often used from horseback.

Historically, archery has been used for hunting and combat. In modern times, it is mainly a competitive sport and recreational activity. A person who practices archery is typically called an archer, bowman, or toxophilite.

Archery teaches discipline by demanding proper stance, draw, anchor and release. The archer will quickly learn that with each shot there must be consistency and control. These are required basic fundamentals to make accurate shots.

Bowtech SR350 Engineered to be the most accurate and comfortable shooting speed bow ever developed, Bowtech launches its new flagship design for 2022, the SR350. Powered by their optimized DeadLock Cam System, this forgiving, 33-inch axle-to-axle gem generates an IBO speed rating of 350 fps.

Although archery probably dates back to the Stone Age – around 20,000BC – the earliest people known to have regularly used bows and arrows were the Ancient Egyptians, who adopted archery around 3,000BC for hunting and warfare. In China, the earliest evidence of archery dates to the Shang Dynasty – 1766-1027BC.

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Mathews Inc. Vertix
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