Subway, founded in 1965 by Fred DeLuca and Peter Buck, is a renowned American fast-food restaurant franchise that has earned international recognition for its fresh, customizable sandwiches. With its...
Subway's TV Spot titled "Steph Curry of Footlong" features the renowned NBA player, Stephen Curry. The advertisement showcases Curry's love for Subway sandwiches, and highlights the qualities that make Subway Footlongs just like him- fresh, customizable, and delightful.
In the ad, a group of friends walk into Subway and spot Stephen Curry ordering his favorite Footlong sandwich. As Curry enjoys his sandwich and engages in conversation with the group, the commercial draws parallels between his game and Subway's sandwiches. Curry's performance and style on the court mirror the quality and customization options that Subway provides its customers with.
The ad also features a catchy jingle "Oh Steph Curry, you're the Steph Curry of Footlongs," which perfectly captures the essence of the commercial and reinforces the message of Subway's sandwiches being as impressive as the NBA superstar himself.
The spot was well received and widely talked about within both the basketball and sandwich enthusiast communities. Fans praised the advertising campaign for its clever concept, excellent execution, and effective messaging. The advertisement successfully positions Subway's sandwiches as a high-quality and customizable option for consumers, while leveraging the popularity and influence of a beloved celebrity.
Overall, the Subway TV Spot featuring Stephan Curry is an excellent example of how a successful marketing campaign can leverage a celebrity's popularity to position a product positively in the minds of consumers.
Subway TV commercial - Steph Curry of Footlong produced for Subway was first shown on television on January 16, 2022.
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