Voice over artist, Danny Dark, “The King of Voice Over Artists,” was cast as the narrator, uttering his famous line “Sorry Charlie®, StarKist® doesn't want tuna with good taste, but tuna that tastes good!”.

StarKist® and its employees are committed to leading the global seafood category by providing great-tasting and healthy products that meet the needs of today's consumers and customers, while remaining committed to responsible practices.

StarKist is a global tuna brand with 100 years of history. It accounts for 46% of market share in room temperature tuna products in the U.S. StarKist has become a member of Dongwon Group in 2008, continuing its growth every year led by innovation in production technology and management efficiency.

A mission statement is a concise explanation of an organization's reason for existence and describes its purpose, intention and overall objectives. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

A mission statement is a short summary of your company's purpose. A mission statement provides perfect clarity behind the “what,” the “who,” and the “why,” of your company. The best mission statements are guidelines by which a company operates. Everything you do as a company should work toward your mission statement.

The familiar Star-Kist Company traces its origins to 1918 on Terminal Island when it was founded as the French Sardine Company by Yugoslavian immigrant Martin J. Bogdanovich. By 1952, the renamed Star-Kist Tuna Cannery's new Main Plant held the distinction of being the single-largest cannery in the world.

StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and remains a fan favorite today. StarKist Co. is a direct wholly owned subsidiary of Dongwon Industries Co., Ltd.

Mission is a general statement of how you will achieve your vision. Strategies are a series of ways of using the mission to achieve the vision. Goals are statements of what needs to be accomplished to implement the strategy. Objectives are specific actions and timelines for achieving the goal.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company.

A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.

An organizational mission, also known as a mission statement, is a brief, broad statement about an organization's goals and how it intends to meet those goals. It often addresses what the organization offers and how it hopes to serve its customers, community, employees, investors or other stakeholders.

A mission statement is a brief description of an organization's reason for existence. It succinctly outlines your company's values and vision, communicating your purpose and direction to employees, customers, vendors, and other stakeholders.