Overview of WranglerWrangler is a well-known American clothing brand that was founded in 1904 by C.C. Hudson. The brand is owned by Kontoor Brands, which is a global lifestyle apparel company. Wrangle...
The Wrangler TV Spot, titled 'The Wrangler Code', is a powerful and emotional advertisement that aims to connect with the brand's core audience of rugged, adventurous individuals who embody the spirit of the American West. The commercial features breathtaking footage of horses galloping across open prairies, cowboys roping and riding in rodeos, and men and women embracing the freedom of the open road.
The imagery is accompanied by a commanding voiceover that articulates the code of the West – a set of values that guides those who live and work in the rugged terrain of the American West. The voiceover speaks of honesty, integrity, courage, and hard work – all traits that Wrangler's audience can relate to and aspire to embody.
The commercial is a reflection of Wrangler's brand identity – tough, reliable, and unapologetically authentic. The Wrangler Code is not just a marketing gimmick, but a way of life for those who live and breathe the American West. The spot is a testament to the resilience and fortitude of the human spirit, and it inspires viewers to embrace the same values and principles that have sustained the West for centuries.
In essence, the Wrangler TV Spot, 'The Wrangler Code', is a powerful representation of the brand, its core values, and its target audience. It is a celebration of the American West, and a reminder that the spirit of the West lives on in those who continue to embody the Wrangler Code.
Wrangler TV commercial - The Wrangler Code produced for Wrangler was first shown on television on June 19, 2022.
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