Birchbox Overview Each month, subscribers get a new mix of 5 beauty samples, such as makeup, skincare, haircare, and fragrance items. Birchbox lets you choose whether you'd like a box of items picked just for you (including one item you get to pick out yourself), or a 'curated' box fully chosen by Birchbox.

Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.

Katia BeauchampHayley Barna Birchbox/Founders Katia Beauchamp and Hayley Barna came up with the idea for Birchbox back in 2009 while they were students at Harvard Business School. The company was modeled off of what Netflix was doing at the time for movies: sending customers DVDs in the mail for a flat monthly fee.

Top beauty brands, delivered to your door Join the Birchbox community - get access to top products from the best brands and up your skincare and beauty game. Each month you'll have the option to customize from a wide assortment of makeup and skincare products - pick your favorites, try out new products, and enjoy!

Birchbox had a different business model to its competitors. Unlike other subscription companies with beauty boxes in the mail, which just gave customers a regular sampling of products, Birchbox also had an e-commerce store where you could buy the full-size versions.

Birchbox is a New York City based online monthly beauty subscription box for both men and women. Each Birchbox includes 4-5 selected sample products for just $10 a box. A Birchbox subscription includes a monthly delivery of personalized products, an original editorial, and access to Birchbox's online store.

FemTec Health, Inc.Birchbox / Parent organization

What is Birchbox Mission Statement? Birchbox's mission statement is "To build a destination for the casual consumer."

Consumer data has helped Birchbox remain successful by curating the offered products based on their consumer base and specific for each user. The products that are in each customers' monthly box is based on data from each subscriber's profile. The more subscribers, the more analytic support that was necessary.

Yes! Every month, every Birchbox member located in the United States has the opportunity to customize their box as a perk of their membership. Products will be recommended to you based on the preferences filled out in your beauty profile, but what you receive is totally up to you!

This allows customers to try products and brands risk-free. The increased exposure to new products helps customers discover optimal products for their preferences and needs. While only some subscription boxes have return options, there are places online to exchange unwanted items.

History. Birchbox was established in September 2010 by Katia Beauchamp and Hayley Barna, both graduates of Harvard Business School. In October 2010, Birchbox's initial funding began with $1.4 million in seed funding from investors including First Round and Accel Partners.