Voice over artist, Danny Dark, “The King of Voice Over Artists,” was cast as the narrator, uttering his famous line “Sorry Charlie®, StarKist® doesn't want tuna with good taste, but tuna that tastes good!”.

Charlie the Tuna Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency. StarKist Tuna is owned by Dongwon Industries, a South Korea–based conglomerate. Charlie is one of the most recognized characters in American advertising.

Charlie the Tuna

StarKist pleaded guilty, admitting to having fixed the prices of canned tuna from as early as November 2011 through at least as late as December 2013, and was sentenced in 2019 to a $100 million fine. Bumble Bee and three industry executives also pleaded guilty.

The familiar Star-Kist Company traces its origins to 1918 on Terminal Island when it was founded as the French Sardine Company by Yugoslavian immigrant Martin J. Bogdanovich. By 1952, the renamed Star-Kist Tuna Cannery's new Main Plant held the distinction of being the single-largest cannery in the world.

StarKist pleaded guilty, admitting to having fixed the prices of canned tuna from as early as November 2011 through at least as late as December 2013, and was sentenced in 2019 to a $100 million fine. Bumble Bee and three industry executives also pleaded guilty.

StarKist is a global tuna brand with 100 years of history. It accounts for 46% of market share in room temperature tuna products in the U.S. StarKist has become a member of Dongwon Group in 2008, continuing its growth every year led by innovation in production technology and management efficiency.

Henry Nemo Charlie the Tuna was based on Tom Rogers' friend Henry Nemo. Nemo is known as the "creator of jive", which resembles the loose-lipped slang used by Charlie the Tuna.

Charlie the Tuna is the mascot of StarKist tuna. He was created by Tom Rogers at Leo Burnett in 1961. He is apparently based on the actor-songwriter Henry Nemo, a friend of Rogers. He is obsessed with being caught by StarKist, showing off his "good" tastes in the hope they will catch him.

All StarKist Tuna is well below FDA's 1ppm. We follow a robust testing policy in all of our plants and can assure you that StarKist Tuna is safe to eat and falls well below FDA's stringent requirements. In general, Americans don't eat enough seafood.

All StarKist Tuna and salmon are wild caught fish. Our tuna is caught in the Western Pacific Ocean and the Atlantic Ocean, and our salmon is caught in Alaska.

The familiar Star-Kist Company traces its origins to 1918 on Terminal Island when it was founded as the French Sardine Company by Yugoslavian immigrant Martin J. Bogdanovich. By 1952, the renamed Star-Kist Tuna Cannery's new Main Plant held the distinction of being the single-largest cannery in the world.