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Knix TV commercial - Struggling With Your Bra: Try Knix
Knix

IntroductionKnix is a direct-to-consumer brand that specializes in women's intimates such as bras, underwear, and loungewear. The brand was founded in 2013 by Joanna Griffiths with a mission to create...

What the Knix TV commercial - Struggling With Your Bra: Try Knix is about.

Knix TV commercial - Struggling With Your Bra: Try Knix

Knix is a popular brand of women's lingerie and intimate wear that aims to make women feel more confident and comfortable in their own skin. The company recently released a TV spot called "Struggling With Your Bra: Try Knix" which is designed to showcase the benefits of their products to women everywhere.

The ad begins with a montage of women of different ages, shapes, and sizes struggling with their bras - adjusting straps, digging underneath fabric, and readjusting cups. The voiceover explains that bras shouldn't be uncomfortable or frustrating, and that the Knix range is designed to make women feel better in their own skin.

The spot then goes on to showcase the different types of bras that Knix offers - including wireless, seamless, and adjustable options - explaining how each style is specifically designed to provide maximum comfort and support. The ad also highlights how the bras are made with high-quality materials and are machine-washable, making them practical and convenient for everyday use.

Throughout the ad, the women are shown happily going about their day without the discomfort or annoyance of an ill-fitting bra. From yoga to work to a night out, the Knix bra range looks like the perfect solution to all of their lingerie woes.

In conclusion, the Knix TV spot, "Struggling With Your Bra: Try Knix" is a clever and relatable ad that perfectly captures the frustration of bra-wearing while also highlighting the benefits of the Knix product range. With its focus on comfort, practicality, and style, this ad is sure to resonate with women everywhere who are tired of compromising on their lingerie.

Knix TV commercial - Struggling With Your Bra: Try Knix produced for Knix was first shown on television on March 6, 2023.

Frequently Asked Questions about knix tv spot, 'struggling with your bra: try knix'

With the need to celebrate body diversity in mind, apparel brand Knix and newly-appointed global brand ambassador Ashley Graham have launched the exclusive Ashley Graham x Knix collection.

This Product

This Product Knix CatalystGirlfriend Collective Topanga
MaterialShell: 59% nylon, 41% spandex - Lining: 86% nylon, 14% spandex79% recycled plastic bottles (RPET), 21% spandex
SupportHigh impactLow-medium impact
Strap StyleShoulder strapsCrisscross
Support TypeCompression / encapsulationCompression

After signing a deal in July, Knix on Monday said its acquisition by Essity, an international health and hygiene brand, has closed. Essity acquired 80% of Knix's shares for $320 million, the company said in a press release.

But thousands of reviewers enthusiastically endorse this Knix bra as the perfect marriage between comfort and support, so naturally, I felt pretty inclined to give it a go. My first impression out of the box was that this bra provides way more coverage than I typically go for.

Knix provides leakproof women's intimate apparel for periods and incontinence. Its product includes bras, underwear, activewear, loungewear, sleepwear, shapewear, maternity, and swimwear. It was formerly known as Knixwear. It was founded in 2012 and is based in Toronto, Canada.

Joanna Griffiths Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, she continues to focus on listening to what people want and bringing revolutionary solutions to life.

In addition to making the Knix line leakproof and comfortable, Griffiths wanted to make them as ethical and sustainable as possible also. The Knix product line is all designed from their offices in Canada. However, they aren't manufactured there. They are manufactured overseas in China, Seoul, and Italy.

Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, she continues to focus on listening to what people want and bringing revolutionary solutions to life.

Knix's Leakproof Undies act like a barely-there built-in panty liner. They can absorb as much liquid as 12 regular tampons (12 tsp of blood), depending on style. They will feel slightly different than your regular underwear but without the bulk of a large pad.

Joanna Griffiths Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life.

Toronto, Canada About Knix Knix provides leakproof women's intimate apparel for periods and incontinence. Its product includes bras, underwear, activewear, loungewear, sleepwear, shapewear, maternity, and swimwear. It was formerly known as Knixwear. It was founded in 2012 and is based in Toronto, Canada.

Are Knix Period Underwear Worth It? Knix Period Underwear is a great find for those consumers that need and/or want a little bit more protection than traditional underwear provides. All of their underwear gives at least some moisture control and support.

Videos

Watch Knix TV Commercial, 'Struggling With Your Bra: Try Knix'

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Products

Products Advertised

Knix Catalyst Front Zip Sports Bra
Knix LuxeLift Pullover Bra
Knix Revolution Bra
Knix WingWoman Contour Bra
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