True&Co is an innovative company that has revolutionized the world of lingerie and intimate apparel. Founded by Michelle Lam in 2012, True&Co aims to empower women by providing them with comfortable a...
True&Co is a popular lingerie brand that offers unique designs that provide comfort, style, and support. In their latest TV spot, the brand promoted their True Body line, which is engineered to ensure a seamless fit. The commercial showcases the True Body bra and panty sets, highlighting the fact that they contain no seams, underwire, or elastic.
The commercial begins by showing a woman trying to adjust her bra straps, which cling to her shoulders. Annoyed, she takes off her bra and throws it away. The scene transitions to show several other women doing the same, implying that traditional bras are uncomfortable and a hassle to deal with.
Next, the commercial shows women wearing True Body bra and panty sets, emphasizing the lack of seams, underwire, and elastic in the design. The women are seen engaging in various activities such as dancing and yoga, demonstrating the flexibility and comfort provided by the True Body line.
The commercial ends by inviting viewers to try True Body for themselves and see the difference in comfort and support. The True&Co True Body TV spot effectively showcases the brand's commitment to providing innovative lingerie options that cater to the needs and preferences of modern women.
True&Co True Body TV commercial - No Seams, Underwire or Elastic produced for True&Co was first shown on television on September 19, 2017.
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