Dove is a personal care brand that is owned by the consumer goods company ), Unilever. It was introduced on March 8, 1957, and has since become a global brand with products that cater to both women an...
The Dove Ultimate Antiperspirant TV spot titled 'Deserve the Best Care' is a powerful and inspiring ad featuring Jari Jones, a transgender model, actress, and activist. The commercial highlights the importance of self-care and self-love, and how it plays a significant role in our daily lives.
The ad opens up with Jari Jones walking towards the camera, wearing a black top, with her hair styled in a chic pixie cut. She smiles at the camera as the voice-over starts talking about how we, as individuals, deserve the best care as we go through our busy lives. The camera then pans to Jones applying Dove Ultimate antiperspirant to her underarms.
As the ad progresses, Jones talks about how she believes that everyone deserves to be seen and heard, no matter their background or circumstances. She shares how important it is for her to take care of herself, both mentally and physically, and how using a product like Dove Ultimate Antiperspirant helps her feel confident and ready to tackle anything life throws at her.
The Dove Ultimate Antiperspirant TV spot is an empowering ad that aims to inspire people to take care of themselves and to believe that they deserve to be treated with care and kindness. It's a refreshing and necessary message in a world where people can be hard on themselves and forget to prioritize their well-being.
Overall, the ad is a great representation of Dove's core values, which center around inclusivity, diversity, and self-care. By showcasing Jari Jones, a transgender model and activist, Dove has also succeeded in promoting representation and celebrating diversity, something that is much needed in the media today.
Dove Ultimate Antiperspirant TV commercial - Deserve the Best Care produced for Dove (Deodorant) was first shown on television on March 20, 2022.
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